What is A Search Algorithm?
At its core, a search algorithm is a set of rules and calculations that search engines like Google use to determine the order in which web pages appear in search results. When you type a query into a search engine, its algorithm springs into action, sifting through billions of web pages to find the ones that best match what you’re looking for.
It combines various factors—like relevance, authority, and user experience—to create the perfect dish for your search query. The goal is to deliver the most relevant and useful results as quickly as possible.
Why Should You Care?
As a website owner, understanding search algorithms can help you improve your own website’s visibility!
As one of the biggest search engines, Google has over 200 ranking factors that it will look at to determine the ranking of a website. It is worth noting that despite speculation, no one really knows what all these factors are.
For more details, check out our page on Google Algorithms.
But, by focusing on high-quality content, optimising for relevant keywords, and providing a great user experience, you can align your site with what search engines are looking for. If done right, this can boost your rankings in search results and attract more visitors.
