If you’ve ever noticed how certain news stories, trends, or popular topics seem to shoot straight to the top of Google search results almost instantly – That’s because of a search ranking system called Query Deserves Freshness (QDF).
Essentially, QDF is a Google search ranking system designed to show content where it would be expected. For example, if you are searching Google for a hot new trend, an upcoming event or the latest news, you would expect to find up to date information.
How Does It Work?
When a user submits a query, Google’s algorithm assesses the search intent behind that query. It identifies which searches require time-sensitive information like news updates, current events, or trending topics and prioritises content that has been recently updated or published.
Freshness is determined by the publication date of the content, how frequently it’s updated, and the nature of the changes made. For example, if a blog post is regularly updated with the latest statistics or news stories, it will likely rank higher than a static article that hasn’t been updated in months.
Why is QDF Important?
We’re all connected by our computers, laptops and mobile devices. This makes it easier than ever to find the information we need, when we need it. We don’t have to wait for the evening news or the morning newspaper to get fresh information. All we have to do is put in a quick search and we have information in seconds.
However, with this comes the expectation that the results are relevant and up to date. QDF plays a crucial role in ensuring that users get the freshest content possible. And, when it comes to SEO, creating and optimising content so that it stays relevant and up to date ensures these expectations are met too.
Optimising For QDF
Optimizing for QDF (Query Deserves Freshness) follows similar principles to any good SEO content strategy. Google loves fresh content, so revising existing articles, adding new insights, or adjusting to reflect recent trends are effective. Another way to optimise for QDF is to create content around trending topics or seasonal events in your niche. Don’t forget to use recent data and examples to keep your content fresh and relevant.
