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SEO ROI Calculator

Want to understand the true value of your search engine optimisation efforts? This calculator helps you work out your SEO Return on Investment (ROI) so you can measure the profitability of your organic search strategy.

How to Use the ROI Calculator

Choose Your Business Type

Choose eCommerce if you sell products directly online, or Lead Gen if you use your website to generate enquiries and quotes for services.

Enter Your Performance Metrics

Type in the total number of clicks your ad has received. If you’ve run multiple ads across different platforms, combine the total clicks for a clearer view.

Set Your Goals & Costs

Projected Organic Growth (%) & Yearly Cost of SEO -Input your total annual investment in SEO, and goals your looking to achieve.

eCommerce
Lead Gen

Yearly Forecast

Current Revenue $3,000
Projected Traffic 1,400
Projected Sales 84
Projected Revenue $4,200
Estimated Annual ROI -95%

Yearly Forecast

Current Revenue $36,750
Projected Traffic 1,400
Projected Leads 42
Projected Revenue $51,450
Estimated Annual ROI 268%

Note: This calculator is designed to give a general indication of potential SEO impact based on the figures you enter. Actual results will vary depending on a range of factors including market conditions, implementation quality, and ongoing strategy. We recommend using this as a directional tool, not as financial advice or a forecast.

Frequently Asked Questions: SEO ROI Calculator

The frequently asked questions on SEO ROI and how to best utilise this metric to measure success.

Why SEO ROI Matters in Digital Marketing

Return on Investment is the ultimate performance metric that helps you understand if your SEO budget is actually driving profit. High rankings and traffic are great, but if they don’t translate into revenue that exceeds your costs, you may need to revisit your targeting, keyword strategy, or conversion pathways. A positive ROI means your organic strategy is a sustainable revenue driver for your business.
SEO ROI is a calculation that measures the return on investment from search engine optimisation. It compares the revenue generated from organic search results against the cost of achieving those rankings.
It helps you figure out the percentage of profit earned from your SEO campaigns relative to your spend. It gives you a clear “bottom line” view of your campaign’s financial health.
Tracking ROI proves the value of SEO to stakeholders. Unlike paid ads where costs stop when you stop paying, SEO builds long-term equity. A high ROI justifies increasing your budget to scale results further.
There is no universal number, but a ratio of 5:1 (500%) is often considered strong in digital marketing. However, this varies heavily by industry and the maturity of the campaign. Newer campaigns may have lower ROI initially as it takes time to build authority.

Because SEO is a long-term strategy, it is best to review ROI on a monthly or quarterly basis. Daily or weekly checks can be misleading due to natural fluctuations in search behaviour and indexing.

Take the Next Step

Knowing your CPC is a great start, but turning that insight into results takes the right strategy. If you’re looking to get more from your ad spend, our team at Digital Nomads HQ is here to help.

We’ll work with you to refine your campaigns, improve conversion rates, and make every click count.

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