ROAS Calculator (Return on Ad Spend)
How to Use the Calculator
Enter Your Revenue from Ads
Input Your Advertising Costs
Get Your ROAS
ROAS Calculator
Fill out the metrics below to see your ROAS.
Frequently Asked Questions
The frequently asked questions on ROAS and how to best utilise this metric.
Why ROAS Matters
In the world of digital, knowing your return on advertising is key. It’s one of the most important key metrics for evaluating campaign performance—especially if you’re juggling budgets, trying to scale, or pitching results.
Understanding your ROAS can help you:
- Set realistic profit margins
- Build a smarter advertising strategy
- Compare channels in multi-platform marketing campaigns
- Prioritise high-performing online advertising campaigns
- Track progress toward your business objectives with clarity
What is ROAS?
ROAS stands for Return on Ad Spend. It shows how much revenue you generate for every dollar you spend on advertising. For example, a ROAS of 5 means you made $5 for every $1 spent.
How does the ROAS calculator work?
It uses your revenue from ads and your advertising costs to calculate the return. It’s a quick way to understand whether your campaign is driving real results.
Why is ROAS a key metric?
ROAS helps you make smarter decisions about where to spend. It’s especially useful when testing different platforms or refining your advertising strategy.
What’s considered a good ROAS?
It depends on your profit margins, industry, and product costs. Some businesses break even at 2x, while others need a ROAS of 4 or more to see profit.
How can I improve my ROAS?
Optimise your landing pages, improve creative, and refine your audience targeting. Better user experience and higher conversion rates usually drive stronger results.
Is ROAS the same as ROI?
Not quite. ROAS looks at advertising costs only, while ROI includes additional business expenses. ROAS is a faster way to track your advertising performance.
Want to Improve Your ROAS?
The numbers are only the beginning. If you’re ready to turn insights into results, our team at Digital Nomads HQ is here to help. We’ll work with you to improve campaign efficiency, adjust strategy, and maximise returns.
