James B.

Head of Marketing

Introduction

James is an accomplished digital and marketing executive with more than two decades of experience leading marketing and digital functions across Australia’s largest financial services, energy, health, technology start-ups, and membership organisations. He drives enterprise-wide digital innovation, customer experience evolution, and data-led strategic marketing initiatives, and has held senior leadership roles at ANZ, Suncorp, RACQ, AGL, Swisse, and Australian Unity. His career reflects deep capability in digital strategy, customer insights, eCommerce, performance marketing, and operational transformation, consistently delivering growth through customer-centric digital solutions and modernised marketing ecosystems. A strategic thinker who is comfortable advancing multiple initiatives at once, James is known for building high-performing marketing and digital teams and shaping roadmaps that align technology, data, and brand reputation. He has also served as an industry mentor and educator, sharing his experience in digital strategy and customer engagement with emerging leaders. Outside of work, James enjoys time at the beach, gardening, and lives for a Mediterranean holiday every few years.

Qualifications

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Certified Practicing Marketer (CPM MAMI) - Australian Marketing Institute (AMI)
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Certified Marketing Specialist - Australian Direct Marketing Institute (ADMA)
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Professional Member - Australian Marketing Institute (AMI)
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Creating Propositions Australian Marketing Institute (AMI)
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Certified Agile Leadership - Agile Academy
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