Kaikoa Designs
Industry
Service
About
Kaikoa Designs is a passionate artisan jewellery brand drawing inspiration from nature and the ocean, creating unique handmade pieces that last a lifetime.
Founded by Marc and Sally, Kaikoa transforms oceanic wonder into wearable art. Each piece tells a story of craftsmanship and environmental connection. The brand’s Hawaiian-rooted identity as “ocean warriors” and “guardians of the sea” flows through every creation, bringing the beauty of Australian coastal waters to life through precious metals and thoughtful design.
Our Challenge
Kaikoa needed a digital platform that would tell their story properly. They wanted to share their love for the ocean and their handmade jewellery in a way that felt genuine. The challenge was creating a website that balanced their deep environmental values with smooth online shopping, making it easy for customers to connect with their story and buy beautiful pieces.
Our Approach
Create an immersive brand narrative that resonates with ocean-loving customers.
Build a comprehensive e-commerce platform showcasing handcrafted jewelry collections.
Integrate sustainability messaging with streamlined purchasing pathways.

What We Delivered
Brand Storytelling
Collection Architecture
E-commerce Optimisation
LEAD GENERATING CONTACT SYSTEM
Social Proof Integration
Environmental Messaging


Design System



Working with Marc and Sally was genuinely inspiring - their passion for ocean conservation and craftsmanship made this project feel like we were creating something truly meaningful together
