What Are Related Searches?
When you type a query into Google (or any search engine), there will be a list of suggestions that appear below your search box, or towards the bottom of the SERP page. These are called related searches, and they can provide valuable insights into what others are looking for in relation to your initial search query.
The most common is a field that contains eight text-based searches:
But they can also come in other forms that uses text and images:
Or even in a block called “People also ask”:
Why Are Related Searches Important For SEO?
A successful Keyword strategy can take a lot of time, research and resources, and there is no denying that it can get expensive – especially if you are just starting out! Related searches are one of the easiest ways to find relevant keywords and search phrases, for free.
By looking at related searches, you can discover new keywords and phrases that you might not have thought of. Additionally, related searches (and their results) can provide insight into user intent, helping you understand what information or products your audience is genuinely interested in. This allows you to create targeted content that addresses their needs, ultimately improving your chances of ranking higher in search results.
