What are Meta Keywords?
Meta keywords are an HTML meta tag that provides search engines with information about the keywords a page should be associated with.
For example:
<meta name="keywords" content="digital nomads hq glossary, seo glossary">
While Google and Bing have stated that they no longer consider this meta tag, other search engines may still use it.
Importance of Meta Keywords
Meta keywords no longer impact SEO, especially if you’re optimising for Google or Bing.
The meta keywords tag was often exploited, with website owners and SEOs using misleading keywords to trick search engines about a page’s relevance. According to Danny Sullivan, Google never supported the use of meta keywords, and other major search engines also confirmed they ignore this tag. While it’s no longer relevant in modern SEO, some internal website search systems may still use it.
Should I Remove Meta Keywords?
Yes, it’s a good idea to remove meta keywords from your website, especially since major search engines like Google and Bing no longer use them for ranking. Keeping them serves little purpose today and could allow competitors to see which keywords you’re targeting. If there’s no specific reason to keep them, removing meta keywords is a smart move to protect your strategy and avoid unnecessary exposure.
