What is Topical Relevance?
When creating content for your website, there is a lot to consider. Not only do you want it to appeal to your target audience, but you also want to ensure that search engines like Google can understand and rank it.
Topical relevance refers to how closely your content aligns with a specific subject or topic.
Traditionally, creating content for would simply mean ensuring that a page is targeting the right keywords. However, in an effort to provide users with the most relevant results and information, content has shifted to a more holistic approach. Instead of focusing solely on keywords, search engines look for content that demonstrates a deep understanding of a particular subject matter.
This means creating comprehensive, well-structured content that addresses multiple aspects of a subject, answering common questions, and providing users with valuable, useful information to demonstrate expertise.
Why is Topical Relevance Important?
There are a number of factors that determine how well a page will rank in search engines, and they are all interlinked. When it comes to SEO, Topical relevance is important because it directly impacts how search engines and users interpret the quality and relevance of your content to a particular query.
Covering a topic in depth tells search engines that you are a trustworthy and knowledgeable source within your niche or industry. Without strong topical relevance, even the most well-optimised pages may struggle to perform because search engines won’t see them as a good fit for the user’s search intent.
Additionally, topical relevance is important for user experience. When users find your content informative and helpful, users are more likely to stay on your page longer, browse more, and find exactly what they’re looking for. This translates into lower bounce rates and higher engagement rates— ranking factors that contribute to better visibility.
