What is Tiered Link Building?
Tiered link building is creating links to external URLs that link back to your website or a particular page. With this approach to link building, the links are built in layers, reinforcing the pages that link to the main page. It is similar to a pyramid, with each tier supporting and enhancing the one above it.
This link building strategy aims to boost the authority and effectiveness of the primary links to your website, hence improving your rankings.
It is important to note that tiered link building is considered black-hat or grey-hat SEO, thereby violating Google’s guidelines.
So, How Does Tiered Link Building Work?
At the top, you have Tier 1 links, which are high-quality backlinks, that link directly to your site. These are crucial and often come from reputable, relevant sources. They have the most direct impact on your site’s authority and ranking. Quality and relevancy are KING for these links.
Next up is Tier 2, these consist of links that point to your Tier 1 backlinks. The purpose of Tier 2 is to strengthen the authority of your Tier 1 links by adding more link juice to them. While these can be from less authoritative sources than Tier 1m they still need to maintain some quality and relevance.
Often times Tier 3 links are used, these point to Tier 2 links. These are often lower quality and are implemented to increase the quantity of backlinks to Tier 2, indirectly boosting Tier 1. Moral of the story is, the further you move down the tiers, the less quality and relevant they are.
