Released as a part of Google’s core algorithm update in October 2015, RankBrain is a machine-learning component of Google’s search algorithm that helps sort and rank search results.
Before it’s introduction Google found it difficult to understand complex, ambiguous, or conversational search queries like. Now, the goal of this system is to better understand long-tail search queries to deliver more relevant results.
Rank Brain uses artificial intelligence (AI) to understand the relationship between a word and the context it is used. Unlike traditional algorithms that follow predefined rules, RankBrain learns from past searches and adapts to deliver more relevant results.
Can You Optimise For RankBrain?
Google is really good at interpreting the context behind keywords and content, so one of the best things you can do for your SEO strategy is to write for your users. This ensures that your wording and flow are natural and aligned with what people are actually searching for. Even if your content doesn’t contain the exact query, if it provides value and is relevant, it has a good chance of ranking.
