A common question that we get asked… “Why is SEO important, or Why do I need to do SEO?” The answer isn’t necessarily a simple one. SEO is usually a ” no-brainer ” investment. With plenty of high-intent search traffic and keywords that are easy to obtain (low keyword difficulty), investing even just a small amount in a monthly campaign can very quickly provide a return on investment…. and not just a return for a month or two… but long-term compounding returns. One statistic is that small businesses that invest in SEO, can see an average of 30%+ traffic increase within four months. Now, yes the opposite can be true. Low search volumes, with very hard-to-obtain keywords, may make you reconsider investing in an SEO campaign. This is why we always want to conduct an audit of your website, competitors & market opportunity prior to recommending any investment.