Are you looking for tips to increase your Google Ads conversion rate?
Do you feel like you’re wasting money on your Google Ads and not receiving a good ROI?
This often happens when businesses try and setup their Google Ads themselves. The Google Ads wizard that helps businesses setup their new Google Ads account is designed to make as much money for Google Ads as possible and not as much money for the business itself. Of course Google does wants to help your business make sales, but Google is much more insterested in making sales for themselves.
It’s for this reason that businesses needs to hire experts to setup and manage their Google Ads account.
We can help you with this. We are going to list below some tips and techniques to help improve your Google Ads ROI. I hope this helps you on improving your Google Ads conversion rate.
Often when businesses setup their Google Ads, they will create a Google Ad for their products or service, but then make a mistake by pointing visitors directly to their homepage. When you do this, this will decrease your conversion rate. It is better to have a visitor to land on a page that is customised for the Google Ad itself.
So for instance if you were a furniture store, and you ran a Google Ad for deck chairs, it would be better for that Google Ad to point directly to the page listing all the deck chairs for your business, rather than to a page that links off to all sorts of other furniture. People have a short attension span. If they are struggling to find what they are looking for, they will quickly navigate away from your website.
Likewise, if you are selling a service, it is important to gather the visitors data as quickly as possible. You do this by putting a contact form front and center so that you can capture the visitor’s details. You also make sure that your opening paragraph to your landing page answers any questions that the visitor might be having about your service or your product.
You also make sure that you have got your phone number and possibly your email address easily accessible. Basically you want to remove any barriers to obtaining visitors’ information.
It’s important when creating your Google Ad to write good copy for the Google Ad itself. This will encourage people to click on your Google Ad above others, regardless of whether your Google Ad is in the number one, two or three spot on the list. So if your Google Ad copy is better, and you’re paying for a lower cost per click for position three, you will get better results.
It’s important to study the Google Ad copy from competitors and similar businesses in your industry and to get a good idea of what good copy actually looks like. You shouldn’t copy somebody elses Google Ad, but you can take the best from a number of Ads and combine them into the perfect Ad for your business.
Nobody is perfect, and we might think that we are creating the perfect Google Ad to get new customers, however no two people think the same way. Therefore, It is important to start running off, perhaps 3 to 4 different ads, and to monitor how these ads’ convert visitors into sales. Different ad sets will have a different cost per click as well. So if you monitor the different ads that are running, you can fine tune your ads spend and make it into a profitable one.
We like to run two or three different Google Ads and once we find the one or two that are working, we will then create variations of those ads and we will fine tune the ads until we find the perfect running Google Ad that create sales. This is an ongoing process that it is a necessary one.
Your cost per click has a direct relation to the quality score of the landing page that the Google Ad is pointing to. What this means is that you need to actually do some SEO on your landing page. The reason why this is necessary is that your landing page will get a score between 0 and 10. And if you have high number such as 7 or 8, the cost per click is divided by that number and you end up with your actual cost per click for your Google Ad. So lets just say the number was a hundred and you have a low quality score of four. a hundred divided by four cost per click is $25. Or let’s just say you had a hundred and your quality score was ten, then your cost per click would end up being $10 per click.
I know that this isn’t to do with Google Ads but it is a Google Ads marketing strategy. What we can do with your ad marketing strategy is to use Google Ads to attract visitors to your website for your product or service. And once they visit your website, you install a facebook pixel automatically on their machine. When the visitor goes next on to facebook, you re-target them with a Facebook Ad. What this means is that you are warming up your audience and reminding them that you’re still there.
Now you dont want to retarget too often otherwise it looks like you are spaming them however it is a useful way to stay front and center in your potential client’s mind. So we suggest re-marketing by using facebook pixel.
If your Google Ad is pointing people to your website in order to sell a product, you need to optimise the sales process and make it as easy for visitor as possible. A lot of visitors abandon their shopping carts before completing their purchase because they have trouble making payments or if putting in their delivery details is a pain to process. It is therefore important to streamline the process as much as possible. I think of websites that I purchase products from often, they all remember my details, and remember my delivery details, and make it very easy for me to part with money.
On Amazon for instance and amazon kindle, they have a purchase with one click button where they have already stored your delivery details and your credti card etc. All you have to do is click one button and the product gets delivered to your door. That way not much thought is put into the buying process for the consumer, which increases sale for amazon.
Running Google Ads is an excellent way to increase sales for your business but it has to be done right. Speak to a Google Ads expert today at Digital Nomads HQ and come in for a free strategy session. We will help you improve your conversion rate and your cost per click. Fill out your details on the form below or give us a call on 1300 633 100 or email us at email@example.com.
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