SOCIAL MEDIA MARKETING NEWCASTLE

SOCIAL MEDIA MARKETING NEWCASTLE | NEWCASTLE BUSINESS SOCIAL MEDIA MARKETING

Social Media Marketing Newcastle

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SOCIAL MEDIA MARKETING AGENCY nEWcASTLE | SOCIAL MEDIA AGENCY

GROW YOUR SOCIAL MEDIA PRESENCE

Do you need social media marketing for your Newcastle-based business? Are you looking for social media marketing in Newcastle?
Social media marketing is constantly evolving, so it’s important to keep up to date with current trends.

Social media marketing involves creativity and strategic thinking. Although it may seem overwhelming, its benefits can not be overstated. It is so critical that 67% of companies in Australia use social media to attract new customers.

More so, its advantages extend well beyond merely reaching new clients. Businesses are becoming increasingly aware of the benefits of social media marketing in terms of increased sales and profit.

Push further sales with the functionality of the Social Media Page customized to your business style. Schedule appointments or make reservations, drive people to your website shop or donate page, or have a link to your app or game to inspire people to download.

Social media marketing is constantly evolving, so it’s important to keep up to date with current trends. If you use our social media marketing services then you won’t have to!

If you use our social media marketing services then you won’t have to! Our team of social media marketers are always using current data to optimise social media content and excite your target markets. Our social media agency constantly publishes engaging content. We engage your social media audience which is a vital component of having an effective marketing strategy.

SOCIAL MEDIA MARKETING – OUR PROCESS

1. MEET WITH THE CLIENT

We begin our social media marketing plan by meeting with the client to discuss the objectives of their social media marketing. We will discuss our client’s brand, who the target market is, what their expectations are and the social media budget.

We aim to analyse and fully understand our client’s business so that we can authentically represent their voice on social media.

SOCIAL MEDIA MARKETING–OUR PROCESS

2. CREATE A SOCIAL MEDIA MARKETING PLAN

Our social media team will then formulate a marketing plan for your business. We will identify and refine your target audience in order to ensure that your Facebook Ads and Posts reach the right people, at the right time. We will also make sure that your social media posts reflect your brands identity and stay true to the company’s values. We will discuss the frequency of your social media posts in order to decide the ideal number of weekly posts in order to achieve the best result, while staying within the budget. We will also find relevant Facebook groups in order to market your product or services organically.

SOCIAL MEDIA MARKETING – OUR PROCESS

3. MEET WITH THE CLIENT – REVIEW PROPOSAL

After creating our social media marketing plan, we will then book you in for a meeting with our social media team in order to discuss the proposal in depth. We will go through all the different marketing ideas and talk about our target market refinement process, to make sure that we are capturing the exact target market that you wish.

We will discuss the different ways to drive more traffic to your business website and we will also discuss different ways to put your product and service in front of your customers eyes. We will also discuss using Facebook Ads to further grow your audience or so your product and services.

Everybody’s Facebook marketing plan needs to be different because not all businesses are the same. Facebook Ads work really well if you are selling a product but they can also work well if you are selling service.

SOCIAL MEDIA MARKETING–OUR PROCESS

4. MARKETING MEASUREMENT

Our social media team will continue to measure your advertising efforts on a routine basis. We will measure, optimise, and boost marketing efforts when necessary. For instance, we might find that one form of advertising is performing compared to another form of advertising. We will then decide to boost the high performing marketing avenue and reduce the budget for the low performing avenue. It is vital to measure your success so that you can increase your return on investment whenever possible.

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Social Media Marketing Newcastle

SOCIAL MEDIA BRAND AWARENESS

Increasing your followers doesn’t automatically guarantee you more customers. It is important to note that quality trumps quantity. You brand needs to create content that attracts your ideal target customer and consistently engages them. More social media followers will provide improved brand awareness, whilst quality content will build engagement from the right followers. Increasing your brand’s awareness, improving website visitors and converting website visitors into customers are our core priorities.

BUILD ENGAGEMENT WITH SOCIAL MEDIA MANAGEMENT

Our social media marketing team knows that when you build strong connections with your target customers, they are more likely to buy their products and services from you. Our social media marketing will help you maximise your engagement by improving your social media posting schedule. Increased social media engagement will strengthen your connections with your customers.

INCREASING YOUR WEBSITE TRAFFIC

Increasing traffic to your website will have a direct impact on your leads and hopefully your sales conversions. Our social medial marketing team places a direct focus on social ad campaigns. Our objective is to drive high volumes of traffic to your website. Therefore, increasing sales.

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Let’s Get Social

When our agency provides social media marketing, we are aware that online social media is the only marketing platform which allows brands to have conversations directly with their customers.

These conversations occur in real time. This is absolutely a fabulous tool to take advantage of. Potential customers are using their social media on a regular basis. Our digital agency ensures that your product is their first and only choice. This is one of the major reasons why social media management is vitally important to your brand.

Social networking marketing for company has certainly proved to be advantageous over the last two decades. Social media has created a way to send a brand message to the right people at the right time, and to hope that your brand will stick to them enough to be interested, let alone loyal throughout their lives.

There are several advantages to be obtained from the use of social media marketing for business purposes. Up to 90% of advertisers have confirmed that social media has generated enormous exposure for their companies, and this is only one of its many advantages.

Social networks are now an integral part of every marketing strategy, and the benefits of using social media for business are so great that anyone who fails to implement this cost-effective tool will miss a phenomenal marketing opportunity. It’s easy to see that corporate social media is a key component of marketing success, and many marketers understand the potential for business development across the network.

SOCIAL MEDIA MARKETING AGENCY NEWCASTLE | SOCIAL MEDIA AGENCY

SOCIAL MEDIA PRESENCE

Social Networking Industry is one of the most cost-effective digital marketing platforms used to blend content and maximize the company’s visibility. The implementation of a business strategy social media will dramatically increase the popularity of your brand as you interact with a wide audience of consumers. To get started, create social media profiles for your company and start engaging with others. Get employees, business partners and supporters to ‘like’ and ‘share’ your content. Simply having people engaged with your content will increase brand recognition and start building your reputation as a business.

Without targeting your business on social media, your inbound traffic would be limited to your current customers. Users familiar with your brand are likely to be looking for the same keywords you’ve already mentioned. By using social media for business as part of your marketing strategy, it will be much more difficult for you to reach out to those outside your existing customer community.

Every social media profile you add to your marketing mix is a link to your website, and every piece of content you post is another opportunity to draw new customers.

Company social media marketing can act as a networking and communication device. It is important to humanize your business by creating a voice for your company through these platforms. Customers love the fact that when they post comments on your pages, they will receive a personalized reply rather than an automated reply.

IDENTIFY THE NICHE

When working on your social media strategy, it’s important to know who your target market is so that every social media post etc. will suit your target market.

CREATE ATTRACTIVE CONTENT

Create attractive social media content that draws engagement with your brand. The more you can get your followers to engage with your brand, the more likely they will be to use your products or services.

USE THE 80-20 RULE

We use the 80-20 rule to engage with our followers. The 80-20 rule consist of 80% entertainment or education, and 20% selling. If you use the 80-20 rule to engage with your followers, they will be more likely to use your products and services.

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Social Media Marketing for Your Newcastle Business

As a social media agency, we help brands to manage their social media presence. Our social media marketing team works to foster an engaged community.

Social media marketing can do so much more than just trying to sell your products and services to your followers. Our social media marketing team knows that the Google Search algorithm states that regular & consistent posting schedules on social media platforms, like Facebook, Instagram, Twitter etc., will help contribute to your SEO.

It is increasingly important to always stay active on social media with relevant content. We can help you do this!

SOCIAL MEDIA MARKETING AGENCY MELBOURNE | SOCIAL MEDIA AGENCY

The DNHQ Process

- HOW WE DO IT

One of our social media marketing team will be assigned to handle your account. They will be your primary point of contact. You will have access to your social media manager by phone or email. This will ensure efficient communication between you and them. Ultimately this will result in social media posts that will authentically reflect your brand’s voice and identity.

One of our first steps our social media managers take when developing your campaign is to get to know you & your business. We analyse your current social media status and look to improve it. At the same time, we investigate what your competition is doing. Then we do it better with an exciting and effective social media strategy.

Your brand’s identity should be stamped everywhere online – beautiful branding is an ingredient that is important to the overall success of any business. Your online branding should clearly distinguish you from your competitors. Our marketing team strategically pours your branding & identity into all aspects of your social media presence. This will enable you to stand out to your target customer.

When our team provides our social media marketing services, they include daily management and social media growth optimisation. We constantly monitor your online engagement and respond within 24 hours. Our aim is to grow your social media following organically. We use tips and tricks to reach your target audience without parting with money for facebook ads.

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The DNHQ Process

- World Class SEO Services

When starting off on a new long term or short term SEO project, we will go through the entire site and fix all the technical SEO errors that may exist. When Google indexes your website, it checks your site for any issues such as mobile responsiveness as well as broken links, etc. Here, we make sure that your website loads quickly, we check that all the alt image tags are in place and your pages have relevant meta tags.

If your website does not load fast enough, it maybe due to poor design or the hosting platform that you are using. If it is the hosting platform, we suggest using our premium hosting platform.

Competitor analysis is an important step when starting an SEO campaign. When engaging with your SEO project, we will take a look at what your competition is doing.

We take a look at which keywords they are targeting, as well as what products and services they are pushing. We take a look at what your competitors are up to and we investigate to make sure you take advantage of all the opportunities they may be missing and that there are none that you are missing out on.

It’s crucial for your website to give the right message. We will go through all the existing pages in your menu system and make sure that you are delivering the correct message to your customers. We ensure that your website encourages potential customers to make a purchase.

It’s no use getting traffic to your website if they decide that they don’t want to use your services because they cannot find the information they are looking for. This is why we go though each and every page and make sure that the content is relevant and easy to read.

Google loves a site that is always changing and that is growing. Google also likes a website with many pages, rather than a website with few pages. However, when creating content, it is important to stay on topic. Irrelevant information will dilute the message you are trying to send.

Google takes a look at all the content on your site to decide whether your website is an authority on a particular subject. During the content creation phase, we will create content that will draw visitors to your website for the search terms that matter.

We call this moving the money needle.

Google decides whether to trust your website based on the quality of other websites that are linking back to your website. When you create backlinks, it’s important to do that linking from websites that are high-quality and in your industry. Backlinks from government or educational websites are beneficial because these are trusted websites in Google’s eyes.

The more backlinking you can do that looks authentic, the better.

SEO is a constant process. It’s important to tackle an SEO project hard and depending on your needs in the first few months. These efforts can sometimes be scaled back after 6 months to a year.

We highly recommend routinely checking your website for technical errors. Even though they have been removed, they can re-introduce themselves later down the line when plugins are updated and things no longer work.

We suggest possibly rinsing and repeating the entire process every 1 to 2 months, just to make sure that there are no known technical errors that get introduced and negatively affect your SEO efforts.

SOCIAL MEDIA MARKETING AGENCY NEWCASTLE | SOCIAL MEDIA AGENCY

GROW YOUR SOCIAL MEDIA PRESENCE

Our social media marketing Newcastle team collaborates with each of our clients. We make sure to ensure that we always provide the BEST performance from all of the social media platforms within the context of your online presence.

Not all social platforms are going to be suitable for your brand. Having an online presence which engages and starts a conversation with your target market is a valuable asset for any business. Each of our social media strategies are tailored to suit your brand’s individual needs, resulting in an engaged social media following who enjoy and appreciate your brand’s content.

FAQ's

Whilst the answer to this question largely depends on the industry that your business is in and your target audience, it is not crucial to use every social network to market your business. In our experience, certain businesses thrive on specific social networks and battle to gain traction on others. For example, if your business was an online cosmetics and makeup store – you would most likely gain traction on social networks such as Instagram and Facebook. This is because these social networks are where your target audience spends the most amount of their time online. These networks are also suitable for showcasing your products visually in the form of videos and images. Each business is different, which is why we tailor our social media marketing strategy to suit your business needs.

This is largely dependent on your target market, which is why it is so crucial to know your ideal customer. If you have a complete understanding of your ideal customer’s needs, lifestyle and pain points, you’re more likely to create and find relevant content they will appreciate and share. In addition to this, start following influencers in your industry who create great content and share their posts. You could also use their content to inspire you to write a few blog posts or conversational posts that your target market will enjoy.

It is important to remember that regardless of which social network you’re using, it’s the quality not quantity of followers that matters. Your business need followers who will actually engage with your content, instead of a large number of followers who do not engage with your brand and are just numbers on your following count. Given that there is so much competition to stand out online and people are bombarded with content all day long, you need to give your followers a compelling enough reason to follow you. There are numerous techniques for growing your social media following with a quality, engaged audience. At Digital Nomads HQ, we analyse each aspect of your business and your ideal customer in order to create a content schedule that attracts website visitors, improves brand awareness and ultimately turns followers into customers and fans.

One of the largest benefits of online marketing is the access to data and reports which help you measure the success of each of your digital campaigns. However, it is important to measure the correct metrics so that your marketing efforts align with your business goals. In our experience, many business owners rely on the number of followers and likes on their social media accounts as metrics for measuring success. This can often prove to be futile as likes are meaningless without conversions and sales. That is why it is important to also measure social media metrics such as: website traffic, click through rates and conversions.

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Our goal is to help our clients in the best way possible and deliver outstanding digital marketing strategies to achieve whatever goal it may be!