Social media marketing in the Gold Coast is constantly evolving, so it’s important to keep up to date with current trends.
The best way to connect with your audience is through social media. The power of the internet means that everyone has access, and they’re already spending more time on social media channels than you might think!
The best social media content is not only engaging, it also provides valuable insights for customers. Whether they are looking to buy your product or hire you as an employee; if the first impression of who YOU people see when browsing through posts on different platforms such Facebook (FB), Instagram(IG) LinkedIn and Pinterest is not professional then how can we expect them to take notice?
We help you get your message out there with a social media management service for Gold Coast businesses that includes curation of creative, hashtag strategies and copywriting.
Your success is our priority. We’ll make sure your brand stands out from the competition by creating engaging content, developing creative strategies to reach new customers and ensuring all social media platforms are utilised properly so your marketing strategy will be consistent across all digital platforms.
Instagram is a highly visual platform that can be used to increase brand awareness and build relationships with customers. The best results come from using eye-catching, relevant imagery that stays true to your business personality.
Facebook is the perfect tool for businesses of all sizes. It allows you to connect with your customers and followers in a variety of ways, and helps you to build relationships that result in potential increase in sales and brand awareness.
Pinterest is the perfect platform for businesses who want to inspire their audience with beautiful, creative content. With over 175 million active users, this visual platform is a great place to promote your products and services. The best way to use Pinterest is by sharing highly relevant, inspiring, and saveable content that will capture your audience’s attention.
With a high concentration of linkedin users who are the decision makers for businesses, this is the perfect social media platform for your B2B business. LinkedIn is also great for individuals looking to sell themselves to potential employers or partners.
There is no one-size fits all instruction manual for social media. Additionally, you should not rely solely on the social media as your only form of marketing but instead use it in conjunction with other methods such as SEO or PPC advertising. Our Gold Coast Social Media Management team understand the current trends of social media and what platforms will work best for your business and business objectives.
The opportunities for your business are endless when you take advantage of social media channels like Facebook, Instagram and Linkedin. They provide a way to connect with potential customers from all over the world on one platform – not just in our own country or region! Pinterest also offers niche audiences depending upon what industry they’re looking at creating content for.
With 74% of people now using different social media channels when making a purchase decision, it is imperative that you do not miss out on this opportunity. By integrating your marketing strategy with the use of these platforms and gaining knowledge about user behaviour in order to alight initiatives accordingly can be very successful, and our Gold Coast Social Media specialists are here to help take the weight off your shoulders.
You can’t market your business effectively without knowing who you’re talking to. We dive deep into understanding your audience’s needs and wants, which in turn will help determine the best social media platforms for your business.
Objectives provide the means by which you’ll know if your business is on track. They serve as a beacon for what needs to be accomplished and will evolve over time. Dependant on your objectives our team of social media management specialists will choose the right platform and creative the relevant content to reach your objectives.
Whilst the answer to this question largely depends on the industry that your business is in and your target audience, it is not crucial to use every social network to market your business.
In our experience, certain businesses thrive on specific social networks and battle to gain traction on others. For example, if your business was an online cosmetics and makeup store – you would most likely gain traction on social networks such as Instagram and Facebook. This is because these social networks are where your target audience spends the most amount of their time online.
These networks are also suitable for showcasing your products visually in the form of videos and images. Each business is different, which is why we tailor our social media marketing strategy to suit your business needs.
This is largely dependent on your target market, which is why it is so crucial to know your ideal customer.
If you have a complete understanding of your ideal customer’s needs, lifestyle and pain points, you’re more likely to create and find relevant content they will appreciate and share. In addition to this, start following influencers in your industry who create great content and share their posts.
You could also use their content to inspire you to write a few blog posts or conversational posts that your target market will enjoy.
It is important to remember that regardless of which social network you’re using, it’s the quality not quantity of followers that matters.
Your business need followers who will actually engage with your content, instead of a large number of followers who do not engage with your brand and are just numbers on your following count.
Given that there is so much competition to stand out online and people are bombarded with content all day long, you need to give your followers a compelling enough reason to follow you.
There are numerous techniques for growing your social media following with a quality, engaged audience. At Digital Nomads HQ, we analyse each aspect of your business and your ideal customer in order to create a content schedule that attracts website visitors, improves brand awareness and ultimately turns followers into customers and fans.
One of the largest benefits of online marketing is the access to data and reports which help you measure the success of each of your digital campaigns. However, it is important to measure the correct metrics so that your marketing efforts align with your business goals.
In our experience, many business owners rely on the number of followers and likes on their social media accounts as metrics for measuring success. This can often prove to be futile as likes are meaningless without conversions and sales. That is why it is important to also measure social media metrics such as: website traffic, click through rates and conversions.
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