Not sure if your business should invest in Search Engine Optimisation (SEO)?
The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. On any given day, people conduct more than 2.2 million searches. And that’s just on Google — to say nothing of the other search engines.Therefore, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s bankrupt.
You probably know that it stands for search engine optimization, but what do you need to optimize? SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.
People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.
Utilising different search engine optimsiation strategies can allow you to achieve pleasing results for your website’s positioning and visibility on Google. At Digital Nomads HQ, we tailor our search engine optimisation strategy to suit the individual aspects of your business and the industry that you are in. A great search engine optimisation strategy is as a result from studying a client’s website and site structure. All business websites are different, which is why each search engine optimisation strategy will differ. There is no one type fits all search engine optimisation campaign that works for every business.
Google constantly changes the rules regarding search engine optimisation, which is why our agency constantly keeps up to date and always improves our search engine optimisation strategies and techniques. The search engine optimisation objective is the same but the goal posts are always shifting. Your business website is required to keep up with those changes. Getting your site ranked does not happen accidentally. Work hard on your search engine optimisation and are reap the benefits of new sales.
To win at this new game, you need to play by Google’s new SEO rules. Our search engine optimisation experts are passionate about making sure your website ranks for your key search terms.
At Digital Nomads HQ, we take your digital strategy very seriously because your next customer is just one click away.
Google is constantly changing to its algorithms. The game is the same but the goal posts have shifted. So your business needs to keep up with those changes – because your competition is already ranked #1 on Google!
To win at this new game, you need to play by Google’s new rules. Our search engine optimisation experts are dedicated to helping your website rank well for your key search terms.
All businesses that are listed on the first page of Google have either paid for Google Ads, or they have probably invested in using a SEO agency. Once your website is on the first page of Google, you can expect regular sales. The higher your website ranks with Google, the more sales you should make.
When it comes to search engines, they offer a close rate of almost 15 percent for new leads. When you compare it to traditional marketing — which is less than two percent — it’s hugely successful as it means you can increase your lead conversion rate by almost 13 percent.
For many businesses, that revenue increase is one of the biggest benefits of SEO.
That additional revenue from search, however, depends on SEO. If your website ranks at the bottom of search results on page two, three, or four, users won’t find your business. They’ll stick to the first page of results, which means you won’t generate leads from Google or any other search engine.
A key benefit of SEO that many companies overlook is how it improves your credibility among consumers. Ranking on the first page of search results signals to users that Google — or another search engine, like Bing — trusts your website.
That’s one reason why 75 percent of users stick to the first page of search results. They trust search engines to filter results for them, eliminating spammy websites. Google, as well as other search engines, understand this, which is why they use on-page and off-page signals to rank websites.
It’s critical to understand the impact of your investment, whether it’s in advertising or marketing. That’s why it’s a massive perk of not only digital marketing but also SEO that you can monitor the success of your strategies.
The best part is that you can access your digital marketing analytics in real-time.
With our Search Engine Optimisation software and helpful tools like Google Analytics, it’s easy to assess the performance of your SEO strategies. A few metrics to monitor include your website traffic, bounce rate, conversions, and time on site.
A key benefit of SEO is that it not only reaches audiences in every stage of the buying funnel but also connects with every type of target audience. Depending on your company, you may have a few different target audiences.
For example, a business owner probably has a different set of questions than a homeowner when it comes to lawncare and lawncare services. A business owner may even want a set of services not available to homeowners, like maintaining a sizeable pond.
With SEO, you can reach each of these audiences by targeting keywords specific to their intents. A quick example is creating a service page that targets the keyword, “commercial landscaping services,” and another service page for the keyword, “residential landscaping services.”
Search Engine optimisation is the process of improving the position that your website appears on the search engine results pages(SERPS) such as Google. There are several aspects which affect your website’s SEO ranking. At Digital Nomads HQ, we begin this process by analysing your website’s technical health as small technical issues can negatively impact your SEO results.
These technical issues can range from broken URLs and poorly written URLs, to missing meta descriptions or slow page loading times. We ensure that any technical issues that we find are rectified and fixed so that your website has a strong technical foundation for getting ranked highly. In addition to this, we also work on factors such as keyword density, quality of website content, social signals, back links and many more factors that contribute to SEO.
If your website is unable to be found by customers who are searching for your products or services online, you are essentially missing out on sales and business opportunities. Having a website that ranks highly and appears in the search results as customers are searching for you is largely beneficial for your business as these customers are typically ready to buy. Website visitors who have visited your website from a search engine result page typically have a higher level of intent and are therefore valuable, quality website visitors who can easily be converted into customers. The largest benefit of having a quality SEO strategy is that it will consistently attract customers to your website without having to pay for these visitors, saving you money in the long-term.
This can vary depending on several factors about your business, such as: the industry that you are in, the location that you are targeting and many other aspects. We tend to see results within the first few months after implementing SEO strategies for our clients, however – a page rank is affected by many factors, including the number of backlinks, quality of backlinks, freshness score, age of your website, competition for keywords etc. It is crucial to monitor each of these factors and try to continuously improve on each aspect of your SEO strategy. The key to a successful SEO strategy is consistent effort and patience as Google recognizes your efforts such as great content, quality backlinks and useful, user-friendly website pages. You’ll see the fruits of your SEO efforts within months if you remain consistent with your SEO strategy.
It is important to measure the results of your SEO efforts so that you can identify where you are falling short and where you are succeeding. There are several factors that you will need to consistently measure in order to gauge the success of your SEO results. You’ll need to monitor your keyword rankings, conversion rate, backlinks, spam score and your traffic quality for starters. There are numerous SEO tools which allow you to measure these metrics and also help you analyse the technical health of your website so that you can identify technical errors.
Our goal is to help our clients in the best way possible and deliver outstanding digital marketing strategies to achieve whatever goal it may be!