The primary goal of the weight loss clinic was to increase their online visibility and attract more customers from across Australia. They wanted to improve their website’s design and functionality to provide a better user experience, as well as increase their organic search rankings and drive more traffic to their site.
To achieve the client’s goals, we took a multi-faceted approach that included website development, rebranding, PPC campaigns, and national SEO campaigns. We started by redesigning the website to make it more visually appealing and user-friendly. We also optimised the site’s content and meta tags to improve its search engine rankings. Next, we ran PPC campaigns targeted at relevant keywords to drive traffic to the site. We used a combination of display and search ads to maximise visibility and increase clicks. We also developed a comprehensive national SEO campaign that included on-page optimization, link building, and content creation.
Our approach delivered significant results for the weight loss clinic. Here are three key metrics:
1. A 24% increase in website traffic within the first three months of the national SEO campaign.
2. A 15% increase in conversion rates from the PPC campaigns within six months.
3. A 40% increase in organic search rankings for targeted keywords within the first year of the SEO campaign.
Overall, our digital marketing strategies helped the weight loss clinic achieve their goals of increasing their online visibility and attracting more customers from across Australia.