Looking for an online marketing firm? We are a fully fledged online marketing firm. At Digital Nomads HQ, we provide online marketing services to businesses both large and small. Our online marketing services include Social Media Marketing & Advertising, Google Ads, SEO, Web Design, Graphic Design, Logo Design as well as a full branding package.
Does your business need an online marketing firm that will deliver measurable results? Or perhaps, you need to take your current online marketing efforts up a notch to ensure your business is achieving a return on investment. Either way, you’ve come to the right place.
When we talk about online marketing, we are referring to the digital tools used to grow your business, generate leads, and increase sales and revenue. We help you find more of your ideal customers, whilst simultaneously helping them find you.
We work closely with brands to understand their individual objectives and then craft digital strategies and campaigns designed to achieve those specific targets.
When it comes to choosing a online marketing agency, you need a company that has a genuine interest helping your business grow. Our online marketing agency works with brands to manage their online social media presence. We help with creating an engaged and community of target customers who value your brand.
Social media has so much more potential than just trying to sell products or services to your followers. Did you know that Google’s algorithm states that regular and consistent posts on social media contribute to your Search Engine Optimisation (SEO)?
Staying active on social media with relevant content that adds value to your followers, is an increasingly important ranking factor for search engine results.
Online Marketing is so important because your customers are online. Considering that over 4.2 billion people are on the Internet, it’s a great opportunity for you to reach leads that are looking for your business. There are billions of people online just waiting to find your company.
People use the Internet to find all types of information. They’re constantly conducting searches to find relevant information about businesses, products, and services. By investing in Online Marketing, you’re helping your company reach those interested leads.
With traditional advertising, the communication is one-way. You create a TV ad or print ad in a newspaper, and that’s it. You wait and hope that your audience will see your ad and visit your business.
So, what happens if your audience has questions or concerns? What if they want to learn more about your business, product, or service? It’s a hard task to complete when you don’t have a two-way conversation. The importance of Online Marketing lies in the ability to create two-way communication.
You can reach customers through several Online Marketing channels. If someone sees your PPC ad and has questions, they can find your contact information and reach out to you. They can call, chat, or email your business with questions.
Effective Online Marketing creates a custom experience for each member in the audience. Personalized marketing enables you to customize your audience’s experience. You can create a tailored experience that fits their interests best. When people find your business, they’re going to come to your company for different reasons.
Some people are interested in one type of product, while others are interested in another type. Personalizing these customers’ experiences to their interests creates a better experience for them. It’s best to create multiple, personalized marketing pieces than one, general marketing piece.
The ability to personalize your marketing strategy is why Internet marketing is so important to your business. It helps you deliver a better experience for your leads, which turns them into customers.
One of the biggest hurdles with traditional advertising is obtaining interested leads. When you use traditional advertising, you don’t know how many valuable leads you will reach. Your advertisements appear in front of interested and uninterested leads, which makes it difficult to drive an abundance of quality traffic.
Online Marketing is important because it helps you drive more qualified traffic. You reach more leads that are interested in your business. The ability to target specific leads helps you drive traffic that takes interest in your company. You can target leads specifically by different characteristics.
Online Marketing allows you to target by demographic information, socioeconomic status, hobbies, interests, or spending habits. You can get very precise with your targeting to ensure that you’re only reaching leads you know will be interested in your business.
When you want more people to check out your business, you must increase your business’s visibility. It can be challenging to do this through offline tactics because you don’t have much control over who sees your marketing materials.
With online marketing, you expose your business to hundreds of people. The Internet is constantly marketing for your business. People can access your website or your social media 24/7. This means that your business is visible to your audience at all times.
In addition, you can use other digital marketing methods to reach your audience and increase your brand’s visibility. A few strategies include content marketing, social media marketing, and even video marketing.
Our in-house SEO gurus will work hard to get your website to the first page of Google. If your website is not on the first page of google, you won’t get visitors to your website, and you will miss out on new customers. If you don’t do SEO, then you can get visitors by paying for Facebook Ads or Google Ads. In our opinion it is worth investing in SEO services. It’s worth investing a little bit of time to create content. This will help to get your website ranked at the top of google.
Do you need Facebook Ads or any other social media ads for your business. Our agency offers a turnkey service. Our online marketing agency can help you with creating your Facebook Ads. Working with Facebook Ads can be a difficult process for businesses. It can also be a unfruitful process. A lot of businesses that spend money on their Facebook Ads do not do well with it. This is often because the Facebook Ads are poorly designed, and the Facebook Ads objectives are poorly set. This obviously has an affect on the affectiveness of the Facebook Ads.
If your website does not have effective SEO and you are not found on the first page of google, then you won’t get any site visitors. This will result in missed opportunities for your business unless you create a Google Ads Campaign. Most businesses that set up Google Ads themselves do not have the experience to create a profitable campaign that attracts high quality website visitors. If Google Ads in setup properly, then it can be a great new way to get new business on a regular basis like clockwork.
We sometimes like to run both Google Ads, as well as do SEO work on websites. This helps because SEO is the gift that keeps on giving. What we mean by this is that once your website has proper SEO, then you can begin to reduce your monthly SEO spend, and not spend much money on your digital marketing budget. With Google Ads, once you stop spending money on your Google Ads, your enquiries will stop coming in. Our digital agency has in house experts that can help you with setting up and managing your Google Ad account for your business.
At the beginning of your internet marketing project, we will arrange a time for a consultation at our agency to discuss the marketing objectives as well as the marketing budget. In this initial meeting we will go through the various advertising options, identify key areas for new growth and we will also discuss aspects like the ability for your business to handle new work. In our experience, it is futile to create a large and strategic marketing plan without having the resources to fulfill the services or products that you are marketing.
After the initial meeting, our agency staff will spend time analysing your products/services and develop a strategic marketing plan in order to boost your sales and drive new growth.
There are many different marketing options of course and some will have a better return on investment than others. We will decide which marketing avenues are best suited to your business and industry. Each of our digital marketing plans are tailored to suit our client’s individual business goals. From using SEO, Google Ads, Social Media Marketing, Social Media Management, Signage, and many other forms of advertising – we will create a strategy aimed to exceed your marketing expectations.
Once we have created a tailored online marketing proposal, we will then invite you back to our digital agency to discuss the various aspects of the overall digital strategy. We will discuss timelines as well as the budget for each marketing avenue. Additionally, we will discuss ways to measure the success of the marketing plan so that we can track the return on your advertising investment.
After running your marketing campaign for a short time, we will analyse and measure the success along the way by identifying strengths and weaknesses of the campaign. We will take a look at which marketing avenues are working and which avenues require tweaking or re-adjusting – or, in some cases, scraping entirely.
Once we have identified which marketing avenues are performing the most successfully, we will discuss different options such as increasing the marketing budget in one avenue and possibly decreasing the marketing budget on other avenues. We will then continue to measure our marketing efforts and make sure that your marketing campaign is practical and is driving sales and growth for your product, service and business.
When creating your content, make sure that you create content that is targeted to your visitors. Your content needs to answer their questions as well as display your products or services effectively.
Every page that is created needs to have a suitable call to action. You want to make sure that your visitor has multiple ways to engage with your company or services.
It’s important to constantly monitor the effectiveness of your website. You need to track how many visitors you get to your website and make changes whenever necessary.
One of our awesome marketing managers will be assigned to your account as your primary point of contact. You’ll have unlimited access to them by phone or email ensuring efficient communication between you ultimately resulting in social media posts that authentically reflect your brand’s voice.
One of the first steps we take when developing your marketing campaign is to get to know you & your business and analysing your current online status. At the same time, we investigate what your competition is doing so that we can do it better with exciting and effective strategies.
Your brand’s identity should be stamped everywhere – beautiful branding is an important ingredient to the overall success of any business. It should clearly distinguish you from your competitors in a crowded & noisy market. We strategically pour your identity & branding into all aspects of your social media so you stand out to your target audience.
Our social media marketing services include daily management and growth optimisation. We monitor your online engagement and quickjly respond. We aim to grow your online presence organically through our tips and hacks to reach your target audience.
Our goal is to help our clients in the best way possible and deliver outstanding digital marketing strategies to achieve whatever goal it may be!