There are a few ways to do this. One of the really good ways to get more traffic to your website is to use Google Ads. Google Ads are good to get a visitor to your website because they target warm leads.
What I mean by this is that they target people that are searching for your product or service already. You could also use Facebook Ads to get people to your website.
However, those leads are generally not warm leads. With Facebook Ads, you are putting your ad in front of a potential customer that probably isn’t looking for your product at that time. We feel that Google Ads is best suited to drive the right traffic to your website.
Google Ads campaigns remains as one of the best investments yet, depending on your conversion rate and product sold.
For every dollar you spend, you could be getting back $2, $4, $8 or $20.
When dealing with your Google Ads campaign, we put in a lot of effort to make sure it’s profitable.
When you are driving traffic to your website, you are able to refine your Google Ads to any display to people in a certain geographical area. This is useful for instance if you are providing lawn mowing services to people living in Noosa on a sunshine coast. You can then refine your Ad so that it can end shows up to people living in Noosa. This will lowered your cost per click as well as improve your ROI.
It’s important to write good sales copy for your Google Ad because you can lower your cost per click by doing this. For instance, you could be paying for the number 3 slot with the Google Ad. However with your improved sales copy, you could get the majority of the clicks compare to the business that is sitting on the number 1 position. That business might be paying more for the Ad however if you have written good sales copy, you will get the line share of the clicks.
It’s important to do good keyword research around your service and industry. They are lots of variations of keyword surrounding your product that could drive visitors to your website. We do believe that it’s important to drive visitors to your website that will move the money needle. So it is important to target your keywords around people searching for your product or service.
Our goal is to help our clients in the best way possible and deliver outstanding digital marketing strategies to achieve whatever goal it may be!