Research shows that 86% of Australian consumers use the internet to search for products and services.
Given the current circumstances surrounding the Covid-19 pandemic, more consumers are relying on the likes of Google and Facebook to keep them occupied whilst at home. Which means that this figure continues to rise as the world around us changes.
Online marketing platforms such as Google, Facebook and Instagram are providing Australian business owners with the prime opportunity to target high quality customers who spend hours online each day. In fact, studies show that the number of businesses in Australia that have switched to digital advertising, has grown by a whopping 22% since 2017.
This also means that if your business has no online presence, it could be left in a precarious position given the rate at which Australian businesses are switching to digital.
When economic times are tough, the first step businesses usually take is to cut their marketing budgets in an attempt to reduce costs and minimise business losses. Marketing is usually seen as a luxury, and as not having a direct benefit to the bottom line.
However, given that lockdown measures have relaxed – the opportunity to target new customers online is enormous.
Instead of killing your marketing spend, you should view this as an unprecedented opportunity to reach your customers while most of your customers are at home under lockdown, and many are turning to social media, videos and the internet more regularly for support, information and entertainment. They don’t have meetings or interruptions as when they are office-based, and you have an opportunity to stand out, for your content to connect and resonate with your audience, like never before.
‘Fortunately’ for us, this disaster has hit us during the digital age which is all about connectivity – allowing businesses to interact with customers online; maintain customer relationships and future-proof their businesses.
This strategy will allow your business to be top of mind, during the storm and once it has passed.
Below we exploreone of the most profitable ways you can take advantage of this unexpected opportunity and come out ahead of an otherwise unfortunate situation.
SEO stands for Search Engine Optimisation. Search Engine Optimisation refers to the process of getting your website to rank at the top of search engines like Google.
Think of this as the process of making your business “Google-friendly”. Most business owners don’t take advantage of this incredibly beneficial method of marketing your business.
Whilst SEO can take some time to see results, the benefits are EXPONENTIAL.
Your website could be found by hundreds of prospective customers who are actively searching on Google for your products or services. More so, this website traffic is FREE!
By hiring an expert to continuously improve your website’s ability to rank on Google – you are setting up a future proof plan for your business to continuously attract new customers to your website each month through Google’s free search results.
Google Ads offers businesses the opportunity for their adverts to appear at the TOP of the Google search results.
Google Ads works by bidding on keywords. When someone searches for your keyword on Google, your ad will appear. You’ll only be charged when they actually click on the ad to go through to your website.
This means that its super affordable for most businesses because clicks typically cost $0.50-$3 per click. Just $10 per day could attract 120-300 high-intent customers to your website each month.
Get in touch with us and we’ll discuss how Google Ads could transform your business and maximise sales. We offer:
Facebook ads refer to the sponsored posts that you see as you scroll along your Facebook Newsfeed. In fact, every 5th post on Facebook is a Facebook Ad.
Given that there are over 2.6 billion Facebook users out there and the average person spends 58 minutes per day on Facebook – the opportunities for business owners to target their key target audience are ENDLESS.
Facebook offers an extensive range of targetting options which enable you to tap into key audiences which are more likely to buy your products or services.
Re-engage customers who have shown an interest in your business by visiting your website, subscribing to your mailing list or even watching one of your videos.
Facebook Ads typically offer a $2 return for every $1 spent, but some of our clients have seen this figure rise to $5 per $1 spent.
Search Engine optimisation is the process of improving the position that your website appears on the search engine results pages(SERPS) such as Google. There are several aspects which affect your website’s SEO ranking. At Digital Nomads HQ, we begin this process by analysing your website’s technical health as small technical issues can negatively impact your SEO results.
These technical issues can range from broken URLs and poorly written URLs, to missing meta descriptions or slow page loading times. We ensure that any technical issues that we find are rectified and fixed so that your website has a strong technical foundation for getting ranked highly. In addition to this, we also work on factors such as keyword density, quality of website content, social signals, back links and many more factors that contribute to SEO.
If your website is unable to be found by customers who are searching for your products or services online, you are essentially missing out on sales and business opportunities. Having a website that ranks highly and appears in the search results as customers are searching for you is largely beneficial for your business as these customers are typically ready to buy. Website visitors who have visited your website from a search engine result page typically have a higher level of intent and are therefore valuable, quality website visitors who can easily be converted into customers. The largest benefit of having a quality SEO strategy is that it will consistently attract customers to your website without having to pay for these visitors, saving you money in the long-term.
This can vary depending on several factors about your business, such as: the industry that you are in, the location that you are targeting and many other aspects. We tend to see results within the first few months after implementing SEO strategies for our clients, however – a page rank is affected by many factors, including the number of backlinks, quality of backlinks, freshness score, age of your website, competition for keywords etc. It is crucial to monitor each of these factors and try to continuously improve on each aspect of your SEO strategy. The key to a successful SEO strategy is consistent effort and patience as Google recognizes your efforts such as great content, quality backlinks and useful, user-friendly website pages. You’ll see the fruits of your SEO efforts within months if you remain consistent with your SEO strategy.
It is important to measure the results of your SEO efforts so that you can identify where you are falling short and where you are succeeding. There are several factors that you will need to consistently measure in order to gauge the success of your SEO results. You’ll need to monitor your keyword rankings, conversion rate, backlinks, spam score and your traffic quality for starters. There are numerous SEO tools which allow you to measure these metrics and also help you analyse the technical health of your website so that you can identify technical errors.
Our goal is to help our clients in the best way possible and deliver outstanding digital marketing strategies to achieve whatever goal it may be!