Are you contemplating Facebook Ads vs. Google Ads? Do you know whether Facebook Ads or Google Ads suits your business?
In some cases, running both sets of ads for your business can be beneficial and we will explain this further in this article.
Here, at Digital Nomads HQ our team of experts design Facebook and Google Ads to reach your target audiences.
We customise your ad’s copy, media and demographic to target your niche audience.
Facebook Ads are very useful when you are marketing a product. Facebook Ads are very useful when you need to educate a cold audience around your product. For instance, if you have come up with a new product that people are not familiar with, you might pay to display your Facebook Ads in peoples newsfeeds.
What I mean by this is that they might not even know that they need your product. And when you put your product in front of them using your Facebook Ads strategy, you can then warm them up to your brand and to your product.
For example, let’s say you have a new medical product that you would like to put in front of the eyes of Doctors, Nursing staff and practice owners, you might create a Facebook Ad displaying your product and it’s benefits, and perhaps a short video of it. And you might display this on every Doctor, Nurse and practice manager’s newsfeed within a certain geographical area.
Running Facebook Ads to develop brand awareness is very useful because you are able to target a certain demographic and geographical area. Like I explained earlier, you might be marketing to medical proffesionals. Using Facebook Ads, you can market directly to anyone in the medical industry. With Google Ads you do not have this option. With Google Ads you market to people that are searching specifically for your product. So Facebook Ads are really useful for brand awareness.
The Facebook Pixel is very useful when running Facebook Ads. The Facebook Pixel works in a way that when you have a visitor to your web page that has got the Facebook Pixel installed on it, the Facebook Pixel will then be installed on that visitors computer and the next time they go onto their Facebook, they will then see your Facebook Ads. This warms up your audience regarding your brand, products and to your service, and is extremely useful.
Right now, is an exciting time for social media advertising. Social media platforms like Facebook have given us several tools to reach our niche audience.
We also know and value the importance of assuring our clients feel that their business is in safe hands, knowing that every dollar you entrust to us needs to return home with a profit.
The advantage of using Google Ads vs. Facebook Ads is that Google Ads targets a warm audience. What I mean is that if your Google Ad is setup correctly, it responds to a search for a service or product that the potential visitor is already interested in. For instance, where can I find a good web design company?
If you have a digital company like ours, you might pay for a Google Ad to show up your company on the top 3 results of google and you are actually putting your business in front of someone that is ready to buy.
That is the difference between Facebook and Google Ads. Facebook Ads often work on a cold audience, whereas Google Ads work better on a warm audience. Facebook Ads are often cheaper to run but can be less effective when not run correctly, where Google Ads may be more expensive to run, but have a better conversion rate and better results for your business.
One of the ways to improve your ROI for your online marketing is to run cheap Google Ads that encourage people to go to your website when they search for terms relating to your industry. You can do this with low cost per click items that are really cheap and you can drive visitors to your site. When these visitors hit your site, you then have a Facebook Pixel installed on their browser.
When that visitor next goes on to Facebook, you then retarget those visitors with your Facebook Ads which may be a video describing your product or service, or may be an image with some text describing your product or service. Facebook Ad retargeting is generally cheap in terms of cost per click. And if you combine both Google Ads and Facebook Ads together, you can drive your conversion costs down and get a good result.
We will assist you in locating and targeting your perfect audience including estimated audience size and costs to advertise.
We can design, build and maintain an AWESOME Facebook page to your exact business requirements.
We can create all images used for the ads with some excellent creative ideas, designed solely for your target audience.
Using a combination of Facebook Insights and Google Analytics we can report back on the progress of your campaign. This also includes demographic data reporting on who is engaging with your ads and page.
We design engaging and beautiful ad campaigns in compliance with Facebook’s strict advertising policies – starting off by choosing the right advertising objective.
Creating the right target audience is the absolute key to high ROI with Facebook Ads. Core audiences can be as specific or broad as you like based on the following criteria:
Our goal is to help our clients in the best way possible and deliver outstanding digital marketing strategies to achieve whatever goal it may be!