Core Google Algorithm Update June 2021
June 17, 2021
Google has released a core algorithm update that began rolling
Digital Marketing Agency Newcastle: We provide Digital Marketing services and can help provide a profitable digital marketing strategy that converts prospects into customers.
We are a fully fledged Digital Marketing Agency. At Digital Nomads HQ, we provide digital marketing services to businesses in Gold Coast. Our digital marketing agency offers services which include Social Media Marketing & Advertising, Google Ads, SEO, Web Design, Graphic Design, Logo Design as well as a full branding package.
The digital age has left many businesses uninformed and unaware of the importance of utilising search engine marketing.
We understand that in order to have a thriving and successful business today, business owners need to not only understand the prevalence of the internet, but also know how to utilise it to their advantage in order to strategically promote their business.
The advent of the internet and social media has provided business owners with the opportunity to reach and convert thousands of prospective customers each month.
Digital platforms have become highly influential and powerful tools in producing lasting digital footprints, as well as generating and increasing a relevant customer base. Ready to cement your presence online?
Our digital marketing team will work closely with you to understand your goals and create tailored campaigns that deliver for your business time and time again.
At Digital Nomads HQ we perceive ourselves as being our client’s virtual online marketing department and therefore an extension of their team. We believe that any function of a business working in isolation is destined to not reach its full potential, which is why we like to see ourselves as being a part of your business.
We pride ourselves on delivering lasting value to our clients. Our team of hard-working, passionate experts ensure tangible results online.
Our team of Digital Marketing experts based on the Sunshine Coast boast a proven track record, having achieved success in both the Australian market and other highly competitive markets across several different countries worldwide.
A community of potential online buyers is a much larger group of people than you are likely to be able to reach locally. Using digital marketing, you will touch a large audience in a way that is both cost-effective and observable.
Our Digital Marketing Agency provides branding services for start-up businesses. We also offer re-branding to those business with existing logos, websites, etc. If you need a brand new logo and need office stationery, we can provide design and printing services. More so, we can design a fresh new logo for your business and design a contemporary, new website with a profitable digital marketing plan. Our digital marketing agency has all of our graphic designers in house. We do not subcontract our digital marketing agency services.
Need a website for your company? Our digital marketing agency can definitely help you. Our web design services include creative web design, and we also optimise your web design for SEO right from the get go. This means is that when we design your new website, it will automatically start off with the right foundation. This is because it will already be optimised for SEO and therefore establish a good reputation with Google. Therefore, your website will have a good chance of getting a decent google ranking from the start.
Are you looking to get a fresh new Web Design? Our digital marketing agency offers Adelaide businesses a free digital marketing consultation where we can go through your existing website layout. Our agency marketing staff will help you with your website layout, as well as with coming up with new creative ideas. When getting your website redesigned with our digital agency, you will have the opportunity to sit with your web designer and discuss the new look and feel of your website. This will allow the web designer to find out exactly what you are after when you are doing your website revamp.
Our in-house SEO gurus will work hard to get your website to the first page of google. If your website is not on the first page of google, you won’t get visitors to your website, and you will miss out on new customers. If you don’t do SEO, then you can get visitors by paying for Facebook Ads or Google Ads. In our opinion it is worth investing in SEO services. It’s worth investing a little bit of time to create content. This will help to get your website ranked at the top of google.
Do you need Facebook Ads or any other social media ads for your business. Our agency offers a turnkey service. Our digital marketing agency can help you with creating your Facebook Ads. Working with Facebook Ads can be a difficult process for businesses. It can also be a unfruitful process. A lot of businesses that spend money on their Facebook Ads do not do well with it. This is often because the Facebook Ads are poorly designed, and the Facebook Ads objectives are poorly set. This obviously has an affect on the affectiveness of the Facebook Ads.
If your website does not have effective SEO and you are not found on the first page of google, then you won’t get any site visitors. This will result in missed opportunities for your business unless you create a Google Ads Campaign. Most businesses that set up Google Ads themselves do not have the experience to create a profitable campaign that attracts high quality website visitors. If Google Ads in setup properly, then it can be a great new way to get new business on a regular basis like clockwork.
We sometimes like to run both Google Ads, as well as do SEO work on websites. This helps because SEO is the gift that keeps on giving. What we mean by this is that once your website has proper SEO, then you can begin to reduce your monthly SEO spend, and not spend much money on your digital marketing budget. With Google Ads, once you stop spending money on your Google Ads, your enquiries will stop coming in. Our digital agency has in house experts that can help you with setting up and managing your Google Ad account for your business.
Given that there are millions of people who use the internet everyday, business owners have access to a larger and global audience by using digital marketing method.
Offline marketing methods like TV and Radio come with large price tags, whilst Digital marketing offers flexible and affordable options for all business sizes, big and small.
Digital marketing allows you to create a personalized and customized journey for prospective customers. It allows you to hone in on the preferences and interests of your target audience.
Marketers can analyze where customers are coming from and which campaigns attracted the most sales. This allows you to refine your campaigns and hone in one methods which are proven to work.
When it comes to choosing a online marketing agency, you need a company that has a genuine interest helping your business grow. Our online marketing agency works with brands to manage their online social media presence. We help with creating an engaged and community of target customers who value your brand.
Social media has so much more potential than just trying to sell products or services to your followers. Did you know that Google’s algorithm states that regular and consistent posts on social media contribute to your Search Engine Optimisation (SEO)?
Staying active on social media with relevant content that adds value to your followers, is an increasingly important ranking factor for search engine results.
We take pride in offering a personalised approach to your digital marketing strategy. This means that we strive to work with you to understand your business, marketing goals and budget. Our professional team will then create a tailored digital marketing strategy for your brand. We do not believe in a ‘one size fits all’ approach to marketing as each business is different.
We take a big picture approach to digital marketing. Considering the specific requirements and industry of each client, we create integrated campaigns with proven strategies that increase web traffic, leads and conversions. We offer a range of services to suit your goals and budget, including:
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Google Ads is one of the largest paid advertising channels in the world. Ensure that your website appears at the top of the Google search results with Google Ads.
Social media has numerous benefits for business owners, including increased brand awareness, website traffic and conversions. Get a strategic social media strategy tailored for your business.
Email marketing delivers the highest return on investment as it is typically low-cost and highly effective if done successfully. Get a tailored email marketing strategy today.
At the beginning of your internet marketing project, we will arrange a time for a consultation at our agency to discuss the marketing objectives as well as the marketing budget. In this initial meeting we will go through the various advertising options, identify key areas for new growth and we will also discuss aspects like the ability for your business to handle new work. In our experience, it is futile to create a large and strategic marketing plan without having the resources to fulfill the services or products that you are marketing.
After the initial meeting, our agency staff will spend time analysing your products/services and develop a strategic marketing plan in order to boost your sales and drive new growth.
There are many different marketing options of course and some will have a better return on investment than others. We will decide which marketing avenues are best suited to your business and industry. Each of our digital marketing plans are tailored to suit our client’s individual business goals. From using SEO, Google Ads, Social Media Marketing, Social Media Management, Signage, and many other forms of advertising – we will create a strategy aimed to exceed your marketing expectations.
Once we have created a tailored online marketing proposal, we will then invite you back to our digital agency to discuss the various aspects of the overall digital strategy. We will discuss timelines as well as the budget for each marketing avenue. Additionally, we will discuss ways to measure the success of the marketing plan so that we can track the return on your advertising investment.
After running your marketing campaign for a short time, we will analyse and measure the success along the way by identifying strengths and weaknesses of the campaign. We will take a look at which marketing avenues are working and which avenues require tweaking or re-adjusting – or, in some cases, scraping entirely.
Once we have identified which marketing avenues are performing the most successfully, we will discuss different options such as increasing the marketing budget in one avenue and possibly decreasing the marketing budget on other avenues. We will then continue to measure our marketing efforts and make sure that your marketing campaign is practical and is driving sales and growth for your product, service and business.
With Social Media Marketing, we do not subscribe to the idea that increasing followers guarantees you more customers. Quality postings trump quantity, its vitally important to create content that attracts your ideal target market. More followers can improve engagement and social proof, which can greatly increase awareness of your brand.
We work to build a strong connection by engaging with your audience. When doing so it encourages your audience to buy from you. We help you maximise the engagement on your social media posts. The more engagement you have, then the stronger your connections are with your audience.
Increased website traffic will have a direct impact on leads and sales conversions. Our marketing team places a direct focus on social media ad campaigns with the objective of driving high volumes of traffic to your website. More traffic means more conversions.
When working on your web marketing strategy, it’s important to know who your target market is so that you can create the appropriate content to attract that target market.
When creating your content, make sure that you create content that is targeted to your visitors. Your content needs to answer their questions as well as display your products or services effectively.
Every page that is created needs to have a suitable call to action. You want to make sure that your visitor has multiple ways to engage with your company or services.
It’s important to constantly monitor the effectiveness of your website. You need to track how many visitors you get to your website and make changes whenever necessary.
When working on your social media strategy, it’s important to know who your target market is so that every social media post etc will suit your target market.
Create attractive social media content that draws engagement with your brand. The more you can get your followers to engage with your brand, the more likely they will be to use your products or services.
We use the 80-20 rule to engage with our followers. The 80-20 rule consist of 80% entertainment or education, and 20% selling. If you use the 80-20 rule to engage with your followers, they will be more likely to use your products and services.
The first step to creating a successful Google Ads campaign is to identify who your target market is, as well as the keywords and search terms that your target market may be using. We analyse the search volumes of each of the keywords that are relevant to your business and choose the keywords which we believe will attract the most traffic at the lowest possible cost per click.
When creating your Google Ads, you should create more than 1 Google Ad. We like to create 3 to 4 Google Ads, and then monitor the success of each one. We also ensure that each advert is relevant to the search that it appears for. Google favours quality over anything else, which is why we strive to achieve the highest possible quality score for your Ads. A higher quality score lends itself to lower costs per click and higher positions within the search results.
We monitor and analyse the performance of your Google Ads. During this process, we are able to find the best performing Ads and keywords. We then create multiple variations of the high performing Ad or bid highly on profitable keywords and remove keywords that are not performing well. Monitoring and tweaking each campaign allows us to refine the Google Ad campaign so that you receive a return on your advertising investment .
When indexing your site, Google goes through your entire site and checks it for any technical errors. Any technical errors that exist on your site will hurt your SEO efforts. The first step to getting your site healthy is to fix all the technical errors. These technical errors can range from simple mistakes such as URLs that do not contain enough keywords, to more complex errors such as 404 pages and broken redirects.
We don’t believe in creating pointless content for your website. We believe that you need to create content that is relevant to your brand, product, or service. Google takes a look at all your content and then judges your site. Your website needs to be laser focus on a specific topic, and it shouldn’t be talking about every subject under the sun.
Google looks at your social media mentions and social media profiles to check the validity of your website. Good social media mentions will help your SEO, and likewise, good social media structure will help your SEO. It’s also important to have a number of backlinks from trusted websites on the internet. As part of our SEO strategy, we make sure that there are healthy backlinks in place for your website.
Google loves a changing site! Google loves activity! It’s important for your website to grow on a consistent basis and also to add the content that is relevant to your brand, services, or products. We make sure that we are continuously adding the right content to your website. When creating content, there needs to be a very clear call to action on every single page or blog post.
Digital marketing is highly beneficial for small, medium and large businesses for a number of reasons. Given that the average person spends more than 20 hours per week online, the internet acts as the perfect landscape for businesses to market their services to prospective customers. Digital marketing allows businesses to reach people where they spend their time and money. More so, it allows businesses to reach their target market through the myriad of advanced features and techniques used in the digital marketing ecosystem. Digital marketing is hugely beneficial because it allows us to measure our success through the data reporting features of each digital channel.
This tends to vary from business to business as different industries are more competitive than others. Whilst working with us on your digital marketing plan, we ensure that we recommend an affordable budget that is suited to your business goals.
Each digital marketing platform has its own merit, the most successful channel for your business will depend entirely on your industry, target audience and other various aspects of your business. Our digital marketing process begins with a brief zoom meeting consultation with our Digital Marketing Agency, free of charge. During this consultation, we will ascertain each of the various aspects about your business and your marketing goals. We will then use this information to create a strategic digital marketing plan, where we will recommend specific digital channels which we believe to be beneficial for your business.
We tend to use a practical approach to analysing and measuring the metrics of a digital marketing campaign. This involves identifying key performance indicators(KPIs) which are the most important to your business. It is important to measure the metrics which are most likely to portray the progress of your digital marketing campaign, such as: website traffic, conversions, advertising costs and conversion rates.
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Google has released a core algorithm update that began rolling
First announced in 2019, Instagram is now rolling out a
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Our goal is to help our clients in the best way possible and deliver outstanding digital marketing strategies to achieve whatever goal it may be!
