Building Visibility & Boosting Traffic

Industry

Services

Campaign Timeframe

6 Month SEO Campaign
Your Building Inspector SEO Case Study by Digital Nomads HQ

Introduction

My Building Inspector is a reputable franchise business providing comprehensive building and pest inspection services. With a team of qualified building inspectors and professional builders, they offer in-depth inspection reporting services nationwide. As a franchise, My Building Inspector provides inspectors with the opportunity to join a trusted brand known for its quality service. Despite offering the best-priced building and pest inspections in the market, they maintain a high standard of service without cutting corners. With a commitment to professionalism, affordability, and thoroughness, they have established themselves as a leader in the industry industry, making them a go-to choice for clients looking for reliable building inspection services.

The Brief

To align their presence as a well established authority in the building inspection industry, My Building Inspector saw the need to refresh and optimise their website ensuring it reflects their expertise and commitment to quality service.

  • Website Refresh and Redesign
  • Increasing User Engagement with the goal of connecting with more potential clients and inspectors.
  • Boosting organic traffic metric and improve its rankings in search engine results pages (SERPs).
  • Enhancing topical authority while maintaining consistency across the franchise.
  • Optimising blog content without diluting their authority and primary service pages
  • Building credibility and trust

The Strategy

From on-boarding our strategy for My Building Inspector was designed to align with their overall business goals and fully tailored to address a number of key areas of improvement that were identified during a thorough site audit.

Website Refresh & Redesign

The foundation of a successful online presence lies in a modern and user-friendly website. While they were an already established website, it lacked the responsiveness and intuitive navigation necessary to meet the evolving needs of their audience.

During this phase of our campaign, we worked on revamping the site’s layout, enhancing navigation, and integrating customised booking tools to streamline the user experience and ensure that inspectors across service locations received bookings directly.

Targeting Primary Locations and Services

My Building Inspector heavily relied on their franchise model, operating across various locations nationwide. Understanding this, we prioritised My Building Inspector’s primary service locations in VIC, QLD, NSW, WA, and SA. By optimising content and implementing location-specific SEO strategies, we aimed to capture relevant local search traffic and enhance visibility in key markets.

Addressing Duplicate Content Issues

During our initial audit, we identified duplicate content as a potential obstacle to their SEO performance and worked to resolve these issues. Through content audits and strategic rewrites, we ensured that each page on the website offered unique and valuable information, improving search engine crawlability and user readability.

Backlink Building

To realign keyword rankings with the correct pages and bolster My Building Inspector’s authority, we focused on backlink building efforts. By acquiring high-quality backlinks from our network of authoritative sources, we aimed to enhance the website’s credibility and improve its position in search engine results pages (SERPs).

Copy Updates & Optimisation

With the website redesign in place, we conducted thorough copy updates and optimisation on the newly reworked pages. This involved fine-tuning meta tags, headers, and on-page content to align with target keywords and improve search visibility.

Blog Writing & Optimization

We implemented a strategic approach to blog writing and optimisation. By producing informative and engaging blog posts, we aimed to attract organic traffic and reinforce My Building Inspector’s authority in the industry. Careful optimisation ensured that existing blog content complemented primary pages without cannibalising their authority.

Improving Internal Linking Structure

To further enhance website navigation and distribute authority effectively, we improved and optimised internal linking structures. By strategically linking related pages within the website, we aimed to improve user experience, facilitate search engine crawlability, and strengthen the overall site architecture.

Google My Business Optimisation

Finally, leveraging the power of local search, we created and optimised Google My Business listings for each separate location of My Building Inspector. This ensured accurate business information, improved local visibility, and enhanced the brand’s presence in local search results.

The Results

Our strategic SEO campaign for My Building Inspector yielded significant and measurable results, directly impacting their business goals and objectives.

Through meticulous keyword targeting and optimisation efforts, My Building Inspector achieved remarkable visibility across branded, broad, and location-based search terms. Our focused approach resulted in My Building Inspector securing the coveted top position for the key search term “building and pest inspection” across various locations, reinforcing their authority in the industry and significantly increasing their chances of capturing high-quality leads.

Our comprehensive authority building efforts also played a pivotal role in elevating My Building Inspector’s authority and credibility within the industry, positioning them as a trusted and reliable resource for building inspection services.

87%

Increase In New Sessions

39.6%

Increase In Top 10 Keywords

13.5%

Increase In Top 3 Keywords

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