To align their presence as a well established authority in the building inspection industry, My Building Inspector saw the need to refresh and optimise their website ensuring it reflects their expertise and commitment to quality service.
From on-boarding our strategy for My Building Inspector was designed to align with their overall business goals and fully tailored to address a number of key areas of improvement that were identified during a thorough site audit.
The foundation of a successful online presence lies in a modern and user-friendly website. While they were an already established website, it lacked the responsiveness and intuitive navigation necessary to meet the evolving needs of their audience.
During this phase of our campaign, we worked on revamping the site’s layout, enhancing navigation, and integrating customised booking tools to streamline the user experience and ensure that inspectors across service locations received bookings directly.
My Building Inspector heavily relied on their franchise model, operating across various locations nationwide. Understanding this, we prioritised My Building Inspector’s primary service locations in VIC, QLD, NSW, WA, and SA. By optimising content and implementing location-specific SEO strategies, we aimed to capture relevant local search traffic and enhance visibility in key markets.
During our initial audit, we identified duplicate content as a potential obstacle to their SEO performance and worked to resolve these issues. Through content audits and strategic rewrites, we ensured that each page on the website offered unique and valuable information, improving search engine crawlability and user readability.
To realign keyword rankings with the correct pages and bolster My Building Inspector’s authority, we focused on backlink building efforts. By acquiring high-quality backlinks from our network of authoritative sources, we aimed to enhance the website’s credibility and improve its position in search engine results pages (SERPs).
With the website redesign in place, we conducted thorough copy updates and optimisation on the newly reworked pages. This involved fine-tuning meta tags, headers, and on-page content to align with target keywords and improve search visibility.
We implemented a strategic approach to blog writing and optimisation. By producing informative and engaging blog posts, we aimed to attract organic traffic and reinforce My Building Inspector’s authority in the industry. Careful optimisation ensured that existing blog content complemented primary pages without cannibalising their authority.
To further enhance website navigation and distribute authority effectively, we improved and optimised internal linking structures. By strategically linking related pages within the website, we aimed to improve user experience, facilitate search engine crawlability, and strengthen the overall site architecture.
Finally, leveraging the power of local search, we created and optimised Google My Business listings for each separate location of My Building Inspector. This ensured accurate business information, improved local visibility, and enhanced the brand’s presence in local search results.
Our strategic SEO campaign for My Building Inspector yielded significant and measurable results, directly impacting their business goals and objectives.
Through meticulous keyword targeting and optimisation efforts, My Building Inspector achieved remarkable visibility across branded, broad, and location-based search terms. Our focused approach resulted in My Building Inspector securing the coveted top position for the key search term “building and pest inspection” across various locations, reinforcing their authority in the industry and significantly increasing their chances of capturing high-quality leads.
Our comprehensive authority building efforts also played a pivotal role in elevating My Building Inspector’s authority and credibility within the industry, positioning them as a trusted and reliable resource for building inspection services.
Digital Nomads HQ successfully delivered a fast and conversion-friendly website on time. Also, the ad campaigns generated a good amount of conversions, and keyword rankings improved significantly. Was impressed with their ability to work with speed without neglecting quality.
Address: 208/45 Brisbane Road, Mooloolaba, QLD 4557
Hours: Monday - Friday 8:30am - 5pm AEST
Services
Locations
Follow Us
Check your website's current performance...
Digital Nomads HQ © All rights reserved 2024
Address: 208/45 Brisbane Road, Mooloolaba, QLD 4557
Hours: Monday - Friday 8:30am - 5pm AEST
Digital Nomads HQ © All rights reserved 2024
Digital Nomads HQ has worked with over 400+ businesses across Australia. From these, we have achieved over 130+ 5-star reviews.