Why Your Business Needs SEO

Roberta

Roberta

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Many business owners just want to promote their company online and don’t understand the importance of SEO. By implementing SEO techniques, you can be found by your target audience easier. Also with the proper implementation of SEO services, you will attract people who are searching for what your site offers.

Search engine optimisation (SEO) is one of the cornerstones of online marketing, and as such, you should be including SEO services in your small business advertising budget. This will ensure that your site gets the search traffic and leads it deserves.

Still not convinced? Keep reading to find out how SEO can benefit your business…

SEO Search Engine Optimisation - maginifying glass on keyboard showing SEO

What is SEO?

Search engine marketing (SEM), also search engine optimisation (SEO), is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The search engines, such as Google and Bing, use crawlers to find pages for their algorithmic search results. SEO considers how search algorithms work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

How Does Search Engine Optimisation Work?

Optimising a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO differs from local search engine optimisation in that the latter is focused on optimising a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for a service and/or product offered within that business. The former instead is more focused on national or international searches.

SEO incorporates both technical and creative elements. The technical elements involve editing title tags, meta descriptions, and keyword tags on every page of the site. The creative elements include creating interesting and unique copy, adding images, and ensuring that pages are optimized for ease of reading and navigation.

Search engine optimization is a wide-ranging topic. In addition to optimizing individual web pages, SEO practitioners also optimize systems, such as a website’s underlying code and web server configuration, as well as off-site “off-page” factors, including backlinks. Although search engines are not explicit about their ranking algorithms, there are nonetheless several common factors known to affect search rankings.

SEO Can Make Or Break Your Online Presence

SEO is an ever-changing science. But one thing is certain: search engine optimisation is critical to the success of your online business.

Search engine algorithms change frequently and keeping up with those changes can be a full-time job. But SEO is not a static art and keeping up with the latest strategies can provide a huge boost to your online presence.

SEO Search Engine Optimisation - person using search engine

Here Are Four SEO Strategies Every Small Business Should Be Employing

1. Technical SEO.

Technical SEO refers to boosting the “user experience” on your website: How easy is it for visitors to find what they’re looking for? Is your site’s code fast? Does the site load quickly? Is the content readable? Are you using relevant keywords?

2. Content SEO.

Content SEO refers to making sure your site’s content is created with search in mind. Content should be written with keyword phrases in mind, but it should also be engaging and interesting to visitors.

3. Link building.

Links are one of the most important factors in SEO. Search engines like Google and Bing use links to help determine a page’s rank, and they’re also an important way for people to get to your site.

4. SEO and responsive design.

Mobile usage is growing rapidly, and search engines have been rewarding mobile-friendly pages with higher rankings. But there are also SEO benefits to having a responsive design, because your pages load quickly on whatever device a visitor is using.

SEO Search Engine Optimisation - person using laptop to search on google

Seek Out A Good SEO Company With Good Results

Search engine optimization is integral to generating sales. However, many business owners view it as a tedious, time-consuming practice with unclear ROI. This is why partnering with a dedicated SEO agency is so important and so beneficial for your business.

Digital Nomads HQ is an SEO-first agency specializing in helping businesses rank their websites online, on popular search engines like Google and Bing. Our expertise means that we can handle the nitty-gritty work for you. Our SEO specialists go above and beyond to understand your business’s goals and milestones, and then help you achieve them!

Start ranking online today and reap the benefits with DNHQ!

Roberta

Roberta

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