Why UX is Important For Your Website

Digital Nomads

Digital Nomads

Customer experience is a primary driving force behind the success of any website. Today, almost 84% of the global population or 6.64 billion people have a smart mobile device. It is forecast that this number will grow by several hundred million in the next few years with numbers reaching more than 7.6 billion by 2027!

With this trend rapidly growing, there is an ever-increasing demand for fast, efficient and easy-to-navigate websites. While it is not a new concept, UX is key for any business, in any industry, looking to provide its users with a positive experience that keeps them coming back.

The importance of UX (user experience) should not be underestimated. A majority of users will not return to a website if they have had a bad experience. This can be anything from a website that is difficult to use or navigate, to something as small as a slow-loading page.

It is essential for businesses to focus on their website’s UX in order to ensure they are providing their users with the best possible experience. In our latest post, we explain the basics of UX, why your website needs it and some top tips to ensure your website is providing an excellent user experience.

UX design - Todd and Jodi at a table with a laptop

The Basics Of UX Website Design

Put simply, UX or User experience refers to the overall experience a user has while visiting a website. Combining technology, business and people it works to create a lasting and meaningful journey that guides the user towards the desired goal.

UX is a human-focused way of designing websites that takes into account all aspects of the interaction between user and website, from how easy it is to navigate and read, to the overall design and layout. It aims to address 4 key questions:

  • Is it easy to use?
  • Does it have a short learning curve?
  • Is it efficient?
  • Is it user-friendly?

Why Is UX Design So Important?

The primary goals of a business website is to grow their brand, build a loyal client base and generate revenue. The online market is highly competitive, with users having ample choices and alternatives for the products and services they are looking for. Thus, grabbing the attention of your target audience is essential.

However, a lot of people tend to think that design is about how a website looks, the colours and graphics, but in fact, it’s equally important that it functions well.

UX design - two women using laptop

Increases Conversions

We live in a world where our options are abundant and if a consumer becomes frustrated with a website, they will quickly search for the next option. Thus, potential customers will choose websites that not only look good but are easy to navigate and understand.

Investing in UX design for websites will ensure that customers are able to navigate your website without any roadblocks. This will, in turn, lead to more conversions for your business as users are more likely to become paying customers.

According to research done by Forrester, it was found that usability has a big effect on customers satisfaction:

  • Increases their willingness to pay by 14.4%.
  • Reduces their reluctance to switch brands by 15.8%.
  • Boosts their likelihood to recommend a product by 16.6%.

Lower Support Cost

Effective user experience ensures that users are able to get all the information they need about your product or service, without the need to contact customer support for additional information. This can help to save your business both time and money, as you will not need to dedicate as many resources to answering customer queries.

Supports SEO

SEO is a crucial aspect of any website as it ensures that your website is visible to potential customers when they are searching for products or services that you offer.

The goal of Google and similar search engines is to provide users with the best information for their queries and take into account a number of factors when it comes to ranking websites. UX has a significant contribution when it comes to search engine rankings with major factors including:

  • Load time or page speed
  • Mobile device responsiveness
  • URL structure
  • On-page navigation

Increases Brand Loyalty

Brand Loyalty refers to the willingness of a client to return to a product or service, over competing brands and businesses. Brand loyalty is at the core of business success and is what every company strives for. While a business may have superior products and services, often their first point of contact in today’s digital world is their website

A poor UX can result in customers feeling frustrated and annoyed, leading them to take their business elsewhere. Hassle-free user experience doesn’t just impress users at first sight but retains them for a long-lasting relationship. Thus continuous updates and bug fixing helps retain customers and maintain (and even boost) brand loyalty.

Save Cost In The Long Run

Paying close attention to UX design elements in the initial stages of website development is crucial. A lot of businesses make the mistake of thinking they can save on costs by skimping on design and user experience. However, this often leads to more issues and expenses in the long run as a result of having to fix mistakes or redesign the website entirely!

It’s important to understand that UX is not done once it has been implemented. Testing is an essential part of the design process and will help to ensure that your website is always up-to-date and functioning as it should. It will tell you what elements of your website is working and which ones need to be improved.

UX design - laptop with website and text

Defining A Great User Experience

User experience is different for every business and industry. What will work for one brand or industry may not necessarily work for another. This is why is important to understand your target audience and what they are looking for when they visit your website.

It is important to understand how your visitors interact with the elements of your website. Fortunately, there are a number of tools and platforms that can help you manage and analyse user data. Google Analytics is a free tool that can give you valuable insights into how your website is being used and what areas need improvement. It can track data such as:

  • Bounce rate
  • Engagement rate
  • Page views
  • Time spent on page
  • The demographic of your users

Listen, observe and question. By taking the time to understand your target audience and what they need, you can design a website that will give them the best possible experience.

Tips For UX On Your Website

Understanding the different elements that make up good UX web design, you can start to implement these on your own website. If you’re not sure where to start, here are a few things you can do:

  • Use white space
  • Optimise your page speed
  • Use attractive calls to action
  • Use easy-to-read URLs
  • Segment key information with bullet points and paragraphs
  • Use images (wisely)
  • Include well-designed and written headlines
  • Keep your website pages consistent
  • Catch your 404s
  • Be responsive and mobile-friendly
UX design - laptop and writing pad

It’s Time To Implement UX Design on Your Site!

UX has never been more important and can make or break a business website, especially in today’s modern market. Great UX web design will help you maximise your potential and attract existing and potential clients.

The world of UX web design is vast and complex and can be daunting for the inexperienced. While it can be done, investing in the help of experts can help you bring your website to the next level and ensure that you’re ahead of the competition.

At Digital Nomads HQ, we design show-stopping websites that are not only visually striking but also easy to use and navigate. We believe that intuitive website design is all about creating a website that is simple to navigate and easy to understand with minimal instruction. 

With years of industry experience, we are passionate about designing websites that provide the best possible user experience for your visitors. Contact us today to find out more about how we can help you take your website to the next level.

Digital Nomads

Digital Nomads

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