Do you know how to measure website traffic? Whether you are a small start-up or a large corporation there is no denying the importance of having a good website. From attracting new customers and keeping them engaged to creating new leads, growing your brand and getting the best possible ROI on your internet marketing activities.
But what happens when we have a website setup and your marketing plans are in motion? How do you know if your efforts are translating into traffic and that you are connecting with your target audience?
The answers to these questions lie in understanding where your traffic comes from and then using these trends and patterns to create a better experience for users while browsing your site and improve your effort where necessary. In this blog post, we will show you a few tools, tips and techniques for how to measure your website traffic.
What Is Website Traffic?
Web traffic is defined as the number of visitors who access your website, also known as hits on your site. This traffic is crucial to measuring a website’s success and how effective a brand is at attracting an audience.
Through communication between the user’s device and the website’s service, traffic is measured in visits or sessions and has a well-defined beginning and end. However, not all web traffic is created equal and the number of people visiting a page will depend on the website’s purpose, the user’s goals, and the way in which they discovered the site.
Various traffic sources can be tracked to help you better understand where your visitors are coming from and how they are interacting with your site. These include:
How Does Branding Add Value to a Business?
Put simply, the better you know your traffic the better you can measure your success! With many ways to attract traffic, knowing where your visitors are coming from is critical to creating an engaging and coherent experience across your site.
With over 1.9 billion websites on the internet, your closest competitor is likely to have a website and an active web presence. As such, measuring your web traffic is one of the first indicators of whether your marketing strategies are working or if it is time to adjust and make improvements.
Measuring your website traffic can reveal a lot about the users visiting your website. How they got to your website, how long they stayed, if they came back, where they are located and what keywords were searched is all important information that helps you better understand your audience, identify their needs and better satisfy their demands.
How To Measure Website Traffic
With a seemingly endless supply of statistics and data, measuring your website traffic can seem daunting! However, with an understanding of a few basic metrics, and the right tools, you can quickly analyse how well your website is doing!
Google Analytics is a free measurement tool that helps you track and monitor the traffic your website receives. By collecting vast amounts of data, it provides you with a full and easy-to-read picture of how your website is performing.
The basic metrics to look at are:
Number Of Visits and Visitors
This metric looks at the overall total of traffic your website sees, no matter the source. Here, each visit is tracked, including repeat users. Additionally, the number of individuals are tracked as well and are only logged once, even if they visit the site multiple times.
These metrics provide valuable insights into how effective your campaigns are and if these numbers drop, you are able to identify the problem and make the necessary changes.
Bounce rate refers to the number of users who visit your site but leave right away without perfuming any meaningful actions. This is an excellent indicator of any flaws in your digital marketing, from poor user targeting to weak landing pages and poor copy.
Segmenting your website traffic is important to determine how people are finding your website and which sources that are over and underperforming.
Organic: These are the visitors who find your site based on a query searched in Search engines such as Google.
Referral: These are users who find your site via a link from another website or blog.
Direct: These are users who visit your site by typing the URL into their browser.
Social: For businesses that have a social media presence, this traffic refers to visitors who land on your site from their social media platforms.
Similar to bounce rate, the time a user spends on your site determines the quality of your website, its content and the user journey you are providing.
Users who spend more time on your website are more likely to engage with your business and become committed customers. Knowing how much time a user spends on your website can help you optimise your content, improve your call to action and improve your user experience to boost a customer’s lifetime value.
Tips For Increasing Website Traffic To Your Site
Your website acts as a digital business card. The more people know about your brand, your business and what you offer, the more likely you are to engage and convert users. Now that you know how to measure your website traffic, here are a number of ways to boost traffic to your site, namely:
Market, Market, Market
One of the quickest and easiest ways to boost traffic to your website is through paid search. This type of exposure is a great way to generate more traffic to your website and build quality leads.
Social media is one of the most popular free marketing tools today. By promoting your website and its content on platforms such as Facebook, Instagram and LinkedIn, you can turn your social media followers into website visitors, inevitably turning this traffic into leads!
Content Is King
High quality and relevant content are crucial to keeping website visitors engaged. When users come to your site, they’re most likely looking for something such as a product, service or information. By providing users with the information that they’re looking for in a clear and easy way can help keep users on your site and increase conversions.
Search Engine Optimisation
Search Engine Optimisation is arguably the most important tool in your digital marketing strategy. It is a set of rules for optimising your website so that it can achieve higher rankings in a search engine’s organic results. It is a valuable process to follow that helps to increase the visibility and awareness of your website so that it may gain more traffic.
Drive Traffic with Digital Nomads HQ
Offering a number of benefits, every business owner should understand how many people are visiting their site as it is one of the few metrics that can be used to measure your success.
The team at Digital Nomads HQ understands the importance of driving traffic to your website. As a full-service digital marketing agency, we are able to provide expert advice on creative, innovative and effective strategies for increasing the traffic to your site.
Get in touch today, and learn how we can help you!