Lead generation is a term that means different things to different people, companies, and industries. For some, just acquiring a lead feels like a victory. For others, getting a completed lead form filled feels even better. For some companies just getting the email address just feels like hitting the jackpot!
What you consider a good amount of leads to generate can be very different from someone else, but there are ways to increase your lead volume on your website right now.
Generating Leads for Your Business
The internet has changed the way we generate leads forever. In fact, it’s now possible to generate as many high-quality leads from your website as you can handle.
Before embarking on a quest to generate more website traffic and subsequently generate more leads from your website, there are a few things you need to know first. First of all, let’s take a look at what kinds of lead generation techniques work best for different types of businesses:
Lead Generation for B2C Companies
B2C companies create products or provide services that are bought by consumers rather than businesses – think retail stores, restaurants, and individual consultants. With the consumer market being so competitive these days, successful B2C lead generation is vital if you’re to remain competitive.
Your website is the perfect platform for generating leads, although, with so many different online channels to generate website traffic from these days, it’s difficult to know where to start. A good place to generate leads would be on your blog or on your “about us” page since this is where most consumers will check when they want more information before making a purchase.
Lead Generation for B2B Companies
B2B lead generation is considerably easier than that of B2C businesses because you’re dealing with other business owners who are much more likely to buy products and services after researching them carefully beforehand. The key thing here is to generate website traffic through effective SEO strategies then generate leads by building relationships with your prospects.
The two most popular lead generation techniques in the case of B2B companies are networking and cold calls/emails, which generate leads by having existing customers refer people who may be interested in your products or services to you. These generate leads by establishing relationships with potential clients through carefully targeted marketing strategies that aim at building your online reputation.
Lead Generation for Online Platforms and Apps
If you’ve developed an app or launched a platform that specializes in something, then people who would want to take advantage of what your platform offers may find it difficult to navigate their way through your site. This would generate poor website traffic, so generate better leads by creating a “request more information” or contact us page.
The most common lead generation techniques for this kind of website are popups and bright yellow buttons that generate website traffic through various display advertising strategies. Since online platforms generate their own unique forms of customer behavior, the best way to generate quality leads with this method is through giving people incentives that encourage them to sign up for your service.
Lead Generation with Direct Advertising
Generating new website visitors and generating more leads specifically through search engine optimization (SEO) is considered slow compared to social media ads which generate much faster results. Promote your eBook or any other form of digital content using PPC advertising since it’s an effective way of generating website traffic and generating more leads.
The most common forms of PPC ads are Facebook, Twitter, LinkedIn, and Google Ads. Take advantage of the power behind social platforms to generate high-quality website traffic that can generate new leads for your business instantly. Another advantage of using this method is that you can target specific people who would be interested in buying your eBook/service/product.
Lead Generation with SEO
Generating website traffic through search engine optimisation (SEO) isn’t really a hard task but businesses need to generate such huge amounts of website visitors and generate more leads by making organic search engine marketing strategies work harder than promoting material on social media sites like Facebook, Twitter, Pinterest, and Google+. This would generate high-quality website traffic and generate more leads that can boost your business’s online presence.
The most common form of organic SEO strategy is content marketing which involves writing high-quality posts or articles that generate website visitors as these posts are put on the first page of search engine results for relevant keywords. It’s also possible to generate leads from blogging but you would need a dedicated writer since these posts aren’t promotional in nature, unlike other types of content marketing strategies. Content marketing is extremely efficient compared to other lead generation techniques because it can generate a huge number of website visitors and generate more leads over time without having too much cash to spend.
Lead Generation with Automated Email Blasts
Automated email blasts are an efficient way to generate new leads for your business since it has the capability to generate website traffic and generate more leads in a short amount of time. You just have to create promotional or educational content that’s related to your business and send it through email blasts sent by your company.
The most common form of automated email blasts are newsletters but if you have an eBook, blog posts, etc., then you can generate website visitors and generate more leads with this kind of lead generation technique.
Lead Generation with Social Media Ads
Promoting material on Facebook is one of the best ways to generate website visitors and generate more leads because Facebook is still considered one of the top platforms when it comes to generating high-quality website traffic. Promoting on Facebook can generate leads but you need to set up ads on the right target audiences so that the promotions generate more leads and generate high-quality website traffic than promoting it within your followers.
You can generate website visitors and generate more leads from Twitter by setting up ads to appear on these social media sites. Just make sure that you have a clear goal in promoting material and writing tweets for Twitter since this site’s follower count is much lower compared to Facebook, which means there are fewer people who will see your promotion.
Work With Lead Generation Specialists
Struggling to obtain leads from your website? As one of the most important investments you can make into your business, having your website generate leads is crucial to ensuring your online success. Digital Nomads HQ is a comprehensive digital agency that specialises in helping businesses grow and obtain more customers. If you haven’t been able to generate a lead yet, get started with our professional team and start seeing results!