SEO is a very important part of your digital marketing strategy and one of the most important aspects of any campaign is results. Unfortunately, many business owners do not have the time or knowledge to successfully execute SEO. As such, many businesses ask: How to choose an SEO company that is right for my business and needs?
If you are one of these business owners, enlisting in the services of an SEO company or consultant can help ensure that your campaign is being managed by professionals, allowing you to achieve better results without wasting time, stress and money!
Consider your SEO company as an extension of your own team. As such, it is important to ensure that they are a good fit. In this post, we will discuss a few tips to help you choose the best company for your SEO needs!
What Is SEO?
The internet has become a crowded place with millions upon millions of searches and results for any given search term. If your business is not showing up on pages one, two or three, you are missing out on a lot of traffic from those who might have been interested in buying from you!
SEO (search engine optimization) is a process by which various techniques are utilised to optimise and improve the appearance, visibility and rankings of a website so that is easily accessible to search engines. Organic (or natural) SEO is a major part of any successful digital marketing campaign as it ensures your brand receives free quality traffic from relevant users looking for products or services like yours!
As time goes by, more and more search queries will take place through mobile devices as opposed to desktop computers. Thus it becomes even more important to ensure that your website is mobile-friendly and device responsive.
How to Choose the Best SEO Company for You
Finding an SEO company is no easy task. With countless agencies to choose from, how do you know what’s best? After all, SEO is a long-term investment that can make or break your online presence. You want to make sure that you’re investing in a team that actually cares about your specific business goals and can provide you with results.
When choosing your SEO company, do not go purely by price! Yes, there are cheaper companies out there, but your success lies in results! Remember, this is your brand we are talking about here – an investment worth protecting!
As the saying goes – if it sounds too good to be true, it normally is. A good SEO company will be more than happy to provide you with realistic and honest expectations on what they can do for your business. They won’t promise world that number one spot on Google’s first page – these things just don’t happen overnight!
The ideal company should also offer a detailed analysis of your current position and where they think you stand in comparison to the competition. This is an important measure of their capabilities and experience and shows that they are not just running around throwing keywords at pages, but rather have a clear plan of action.
An SEO agency should be focused on building long-term relationships with clients based on mutual success, not just quick wins. This is not to say that they shouldn’t want to impress you with their work, but rather be working hard for your company because they are passionate about the project and achieving the best possible results.
Client Retention and Reviews
One of the best indicators that an agency will provide you with the best value for your money is its ability to retain clients. If you cannot find testimonials or feedback on your chosen companies’ customer retention rate this is probably a sign that they are not as credible as they say they are.
A professional SEO company will also ask for your feedback and address any issues that may present themselves during the campaign, this shows their ability to identify areas of improvement and an overall commitment to excellence.
Certifications and Partnerships
In order to provide the best service possible, an SEO company must have a wealth of knowledge behind them. Many agencies have been certified in relevant aspects of search marketing such as Google Adwords or Analytics so look out for these qualifications when doing your research.
Good content is vital for any successful digital marketing campaign and this holds true for organic search engine optimisation too. The best SEO companies will have a well-written website that offers plenty of quality content about their services, previous projects and team members. This shows that they are passionate about what they do and are proud of their work.
SEO is a constantly evolving practice with new techniques, tools and methodologies required for success. An experienced SEO company should have the knowledge, skills and expertise to understand what you need and how best to achieve it.
White Hat Practices and Performance
Last but not least, choose an agency that has a good reputation for delivering results and employs strategies that are white hat. When it comes to having your website appear in search engine rankings, you want to be sure that the methods used aren’t going to compromise the integrity of your site and risk being banned or penalised by Google or other search engines.
As with all SEO marketing campaigns, performance is key! The best company will have data-driven techniques which rely on achieving measurable goals instead of just guesswork.
Are You Looking For A Leading SEO Company?
As an experienced and leading SEO company in Australia, Digital Nomads HQ helped numerous clients achieve success online with a carefully planned and executed SEO campaign. Each SEO service is perfectly tailored to suit their individual requirements.
Don’t risk going it alone – contact us today for more information on how an SEO campaign can benefit your business!