Are you looking for the latest Google Ads tips and ticks?

Experience Business Growth With DNHQ

At Digital Nomads HQ, we have been using Google Ads for our clients for some time and have created a list of tips and tricks that you can follow below. Our Google Ads team on the Sunshine Coast can definitely help you on your Google Ads setup.

When Google Ads are done right, and you have a positive return on investment, then you can have a constant incoming stream of new customers. A few tips to help make sure your Google Ads campaign is successful include: making sure your keywords are relevant to your product or service, targeting a specific location, using negative keywords to exclude irrelevant searches, and creating compelling ad text. If you keep these things in mind, you’ll be well on your way to driving new sales with Google Ads.

If You’re Running Google Ads, You Need An Expert!

Google Ads campaigns can be a great investment, depending on your conversion rate and product sold. For every dollar you spend, you could be getting back $2, $4, $8 or $20. We work hard to make sure your Google Ads campaign is profitable.

If you have a high conversion rate and are selling a product that people want, your campaign could bring in a lot of money. However, if you have a low conversion rate or are selling a product that nobody wants, your campaign might not be as successful. You need to carefully consider your conversion rate and product before investing in a Google Ads campaign.

Our Google Ads Process

Step 1

  • We study your product or service
  • We study for industry
  • We analyse your competitors

Step 2

  • We create a minimum for 4 different Ad Sets with compelling Ad Copy
  • We analyse which of these 4 Ads perform the best, then continue to run with 1 or 2 of the best. We will also create variations of the best Ads to see which of these perform the best. By doing this we are constantly refining the Ad sets, and reducing the Cost Per Click (CPC).
  • We create high quality landing pages that specifically target each Ad Set.
  • We analyse each click to find out which clicks are wasted. We will then see if any new keywords need to be added to our negative keyword list. This ensures that we are minimising the wasted clicks and wasted money. This step remains consistent across the duration of your campaign.

Key Tips For Google Ad Campaigns

Cost Per Click (CPC)

Cost per click (CPC) is the amount you pay for each click on your Google Ads. A high CPC means that you are paying more for each click, while a low CPC means that you are paying less. There are many factors that influence CPC, such as the keywords you are bidding on, the competition for those keywords, and the quality of your ad. You can reduce your CPC by improving the quality of your ad, bidding on less competitive keywords, and adding negative keywords to your campaign. These are just a few of the many ways to reduce your cost per click. Our PPC specialists are experts at reducing CPC and can help you get the most out of your Google Ads campaign.

Keyword Research

Keywords are the foundation of a quality Google Ads campaign. By researching and finding the right keywords, you can lower your cost per click and improve your chances of success. One way to find the right keywords is to look for derivatives of your target keyword. By targeting these derivative keywords, you can bring your cost per click down significantly. In addition to keyword research, other techniques such as retargeting and using the Facebook Pixel can also help improve your online marketing campaign. By using a combination of these techniques, you can maximise your chances of success.

Dedicated Landing Page

Setting up a dedicated landing page for your Google Ads campaign is crucial for a successful campaign. Your landing page should be relevant to the keywords you are targeting and the product or service you are promoting. A well-designed landing page will include a headline that matches your ad, compelling copy that entices visitors to stay on your page, and a clear call to action. Including images or videos can also be helpful in keeping visitors engaged. By taking the time to create a targeted and efficient landing page, you will be more likely to convert visitors into customers.

Test Your Google Ad

When setting up a Google Ad campaign, it’s important to create 2-3 variations of your ad. This allows you to test which version performs the best in terms of click-through rate (CTR) and cost-per-click (CPC). A good Google Ad is one that not only looks good, but also gets results. If your ad isn’t performing well, it may be time to make some changes. Our Google Ads team can help you test and optimise your ads for better results. Once you have a high-performing ad, we recommend creating additional variations to see if you can further improve your results.

Check Your SEO Score

When Google creates your Google Ad campaign, it looks at your landing page and gives it a page score. This page score is based on the SEO of the page, and it determines how much you will pay per click. The higher the page score, the lower the cost per click. Therefore, it is important to make sure that your landing page is optimised for SEO and that it is relevant to the Google Ad. By doing so, you can save money on your campaign costs and get more clicks for your ads.

Keep It Simple

When people click on your Google Ads, they need to be able to see relevant information right away. Your landing page should be structured in a way that allows users to quickly find what they’re looking for. The last thing you want is for visitors to become frustrated and leave your site without taking action. In addition to being user-friendly, your landing page should also include a clear call-to-action. Make it easy for visitors to contact your business or purchase your product or service. By keeping these factors in mind, you can ensure that your Google Ads are effective and driving conversions.

PPC Brisbane

Frequently Asked Questions About Google Adwords

How Much Does Google Ads Cost?

The amount you spend on Google Ads each month will have a direct impact on the results you see. The more you spend, the more likely you are to see a good return on investment – provided your campaign is set up correctly. That being said, there is no magic number when it comes to how much you should spend. It all depends on your budget and your goals. Generally speaking, most businesses will see good results by spending at least $1000 per month on Google Ads. However, if you have a limited budget, you can still get good results by working with a Google Ads Agency that can help you optimise your campaign to reduce your cost-per-click.

How Much Should I Spend On Google Ads For My Business?

A minimum budget of $1000 per month is generally recommended for Google Ads. In our experience, a budget of less than this amount tends to produce poor results. Low website visitor numbers can often lead to a loss of confidence in Google Ads as a marketing platform. A higher budget allows for more visitors each month, which can lead to increased leads and sales. It also allows you to take advantage of more features, such as remarking and position 1 bidding. If your website is generating a good return on investment, we recommend increasing your budget so that you can scale your campaign and maximise your results.

How Can I Optimise My Google Ad Campaigns?

  1. Create compelling Ad Copy.
  2. Do extensive keyword analysis and group your keywords. Then make the Ad copy match the various keyword groupings.
  3. A well-designed, user friendly landing page is crucial for delivering profitable digital marketing results. That is why it is important to take the time to create an effective Landing Page. Do the research to find out which landing pages work, and why.
  4. Set your budget and closely monitor the results over the first 2 weeks.
  5. Refine your Ads, then create variants of the winning Ad copy until you get the best CPC.

Are Google Ads Worth It?

Google Ads is a great tool for marketing your product or service, especially if you have a low cost-per-click (CPC). With Google Ads, you can get your product or service in front of people who are ready to buy. This is one of the only marketing platforms that truly delivers on that. Of course, the profitability of your Google Ads campaigns depends on the profit margin of your product or service. If the profit margin is low, we may advise clients to use other methods to market their product or service. However, in most cases, Google Ads is a great way to connect with customers who are interested in what you have to offer.

Digital Nomads

Digital Nomads

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