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About Facebook For Business: All You Need To Know

Facebook for Business: The popularity of social networking sites has made brands rethink their online marketing strategies.  The use of Facebook has become part of our routine. Facebook has more than 2.8 billion active monthly users and, undeniably, connects more people than ever before. Now, millions of businesses around the world rely on Facebook to connect with their brands with customers.

Facebook’s reach has made it impossible for businesses to ignore. With so many users who visit the site on a daily basis, it makes them a great potential audience/customer for your online marketing strategy! A Facebook for Business page can help offer key information about your business, products, services and upcoming events to new and existing customers.

Facebook For Business

What is a Facebook Business Page?

Facebook pages help your business promote, share and assist in customer engagement and support. It is a free web page that companies can build on Facebook to expand their social media presence. Much like a personal profile, pages on Facebook for business can send and receive messages, post updates, get notifications as well as like, comment and share other Facebook users and pages content.

It is important to remember to create a business page and not a facebook profile. Creating a profile is setting up an account as if it were a person- where users must first become friends before they can connect and engage. By creating a Facebook business page, on the other hand, users can simply “like” the page and are able to engage easily and comfortably.

Facebook For Business

Benefits of a Facebook Business Page?

There is no doubt that running a Facebook business page can help reach and connect with your existing and potential customers. Facebook offers a number of benefits for businesses.

Low cost marketing strategy

Whether your brand is small or an already established corporation, a Facebook business page remains free to set up, making it a great low-cost marketing strategy!

A Facebook business page is an invaluable addition to your digital marketing strategy. It is ideal for small to medium businesses with a limited marketing budget. Additionally, utilising paid ads are beneficial in boosting the visibility of your page to users who otherwise wouldn’t see it!

Brand awareness

Facebook provides businesses with the opportunity to boost brand awareness by having easy and direct access to a broader audience. Brand awareness can be created and cultivated through engagement, regular posts, paid advertising and word of mouth.

Targeted advertising

Depending on the nature and goals of your business, you may only want a specific group of people to see your posts and other activities. Thus, targeting your posts to people of a particular gender, age, and the location is crucial.

Facebook advertising and boosted posts can help you reach new potential customers who fall within your target demographic audience. Through the use of the Audience Optimization Tool, business pages can engage with their target audience in the fastest and easiest way possible as well as gather demographic and behavioural data of the people who are interacting with your page and content.

Customer Engagement and Feedback

Customer engagement is key to the success of a Facebook Marketing campaign. Facebook makes it easy for both businesses and customers to engage with one another. However, it is important to only promote and share information that is relevant to your brand that users will align with and enjoy.

Customers can post after-sales questions and feedback on your Facebook wall or via private messaging. This is often more efficient than staff answering phone calls and allows other customers to read FAQs quickly and easily.

This engagement increases your credibility and promotes your business by building long-term relationships with other users.

Improve Web Traffic

The more people you get to your website, the better your chances will be that people will read your content and complete a conversion action!

There are many ways that you can generate traffic to your website through a Facebook business page. From ads that direct users to landing pages, to linking blog posts and your home page in your website in your “About” section, Facebook serves as a beneficial funnel for prospective customers who want to learn more about your brand and business!

Facebook For Business

5 Simple Tips for Optimising a Facebook Business Page

Social media should be the main ingredient of any marketing strategy, thus it is vital for a Facebook Business page to be correctly optimised to maximise conversions! A Facebook business page often acts as a second “home page” for your business as it is easily accessible to users.

Name

When it comes to optimising your Facebook page, it is fundamental to choose the right name for your Business Page as this is permanent and cannot be changed. It’s important to remember that the first word of your Facebook page title is the most significant in the eyes of Google.

Much like traditional SEO, stuffing your page title with generic keywords won’t work. Doing so may make it look like spam and discourage user engagement. Thus, your page needs a name that accurately represents your business.

Customize Your URL

When setting up your page, a URL is automatically generated when you sign up. However, Facebook makes it easy to edit and customize your URL so it is easy to read and easy to search. This makes it easy for you to promote your business and Facebook page.

Fill Out Your Profile:

By making sure that your avatar, cover photo, bio and profile information are complete and contain up-to-date information, you ensure that your users have all the information they need about your brand.

A complete Facebook boosts your credibility and is a clear signal to your audience that you are engaged.

Moreover, aiming for consistency across all of your social media channels, and make sure that you accurately convey your business’s personality and brand.

Optimise Your About Us Section

Before they engage or complete a conversion action, users want to know all about a business.

The “bio” or “about us” section on a Facebook page is ideal for business to include relevant details and information, such as their address, offered products and services, operating hours as well as emphasize their unique values and benefits.

Similar to a Meta Description, you need an apt description short enough (155 characters or less) in order to be correctly displayed in the search engine snippets on desktop and mobile.

Keyword Optimisation

SEO and keyword optimisation remains crucial, even in Social Media Advertising.

Include your main keywords in the most important, strategic parts of your page, such as the URL, page title and “About us” section, as they will be visible on the front page and will often appear in search results.

However, make sure that they are not overused and are naturally included within your content and copy!

Facebook For Business

Let Us Help Manage Your Page!

As a popular and widely used social media, Facebook is an invaluable platform and tool in any online and digital marketing campaign. Of course, there is much more that can be done to optimise a Facebook business page, however the above is a good starting point to a successful campaign!

Successfully Optimising your page and consistent engagement and posts will not only increase your brand awareness, but also drive quality clicks to your website.

Do you need help optimising and improving your Facebook marketing campaign? Our industry leading team of digital marketing and social media specialists can help. With proven results, we are your trusted digital marketing agency!

Call us on 1300 633 100 or complete the form below to learn more today!

Facebook For Business

Contact DNHQ Today!

Get the most out of your Facebook business page! Fill out our contact form below, and one of our awesome team members will get in touch! From Facebook ads to SEOGoogle ads and even web design, Digital Nomads HQ are your local digital marketing experts on the Sunshine Coast.

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