Dental Lead Generation: 5 Ways to Attract More Patients to Your Practice

Lee

Lee

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Gone are the days when the only source of leads for your dental practice is through word of mouth, direct mail ads, or even an expensive billboard in your local town.

Today, there are many sources of leads that can be used to find new patients for your practice. Rather than being stuck to the old traditional marketing methods, you can now take advantage of these modern lead generation methods to dramatically increase your patient base.

Best part? These lead generation methods make demographic (and psychographic) targeting possible and it’s easy to measure the campaign results.

The key is knowing what works and where people like to go for this type of information.

In this post, we will cover 5 types of modern lead generation opportunities for your dental practice.

Let’s dive right in!

1. Search Engine Optimization (SEO)

According to Google, people that use them for local search queries (e.g. dentist near me) visit 1.5 billion locations every month as a result.

As a dentist, that means if you want to reach those people or have them visit your location, you need to show up in search results.

And that’s where search engine optimization comes in – it makes it all happen!

Google search results for dentist Brisbane

At its core, SEO is a process of making your practice website, blog posts, etc. attractive to search engines so that they rank them high on search results.

So if you do SEO right and optimize your site for the relevant keywords that people look for in their local city or state, then you can drive more traffic to your website.

That means more people will find you and click on your website from search results. You can then convert them into patients!

You don’t have to know all the nuts and bolts of SEO, contact a reputable SEO agency to get the job done. Who better to call than Digital Nomads HQ.

Don’t have a website? N problemo. We also offer web design services at fair pricing.

Once you can in touch with us we’ll discuss an SEO-friendly strategy that focuses on your dental practice’s specific needs and how we can get you hot leads.

2. Content Marketing

Search engine optimization (SEO) and content marketing are like cousins. They work together like the peanut butter and jelly sandwich to help your dental practice grow.

So, what exactly is content marketing?

Content marketing works by creating valuable content that educates potential customers about your dental services. When done right, you’ll be able to attract more clients because of its targeted audience.

Content marketing goes well beyond just adding service pages (e.g. teeth whitening page) but also focus on adding blog posts, infographics, or even videos on your site with useful and informative content to educate users about your service offerings.

content marketing example

Admittedly, content marketing is rather a strategy that can often take time before you see the full benefits. But, once you see the fruits of your labor it can be one of the most powerful marketing tools for growing your dental practice.

Not sure if it’s the right strategy for you? Book a free discovery call with our experts to discuss this further.

3. Local Business Directories

Take advantage of the ever-increasing number of local business directories online.

For example, Google My Business is free to use and can make your dental practice more visible not only in Google search but in Google maps too. It’s ideal for businesses that want to be found locally like your dental practice.

People that make searches on these directories are at the bottom of the sales funnel, a.k.a hot leads, and usually ready to make a transaction.

Chances are you know about Google my Business, but what about dozens of other local business directories with thousands, if not millions, of searches of local businesses every month?

Some of the more popular directories you can add to your local dental practice are:

  • Yelp – Gets millions of traffic from people looking for a local business no matter where in the world the user is. Its free to sign up and create an account.
  • Yellow pages – Yellow pages Australia receives 3 million+ of visits each month in Australia alone. They rank high in Google for keywords such as dentist, plumber, lawyer, etc. They have a free account option but they also have premium plans.
  • Local Search – These guys are based locally and get almost 1 million visits per month. They cater to all types of local businesses, including dentists and other healthcare professionals. You can add your business with them for free too.
  • Bing Places – Bing Places is similar to Google my Business. You can add, or even import your existing listing from Google my Business, to Bing Places and appear in search results when people make their searches on Bing instead of Google.

The list goes and on and on. However, the task of adding your business to every directory can very quickly become daunting and never-ending.

At Digital Nomads HQ, these tasks are bread and butter to us, we do this as part of our SEO campaign efforts so you don’t have to get your hands dirty.

4. Pay Per Click (PPC) Advertising

The best part about PPC advertising? It can be set up in minutes and drives traffic immediately to your website. The downside, however, is that they cost money and can be expensive very quickly. You pay to play!

google search for wisdom teeth removal brisbane

While PPC advertising may sound fairly easy on the surface, it’s a little more complicated than paying and getting leads. There is a lot of metrics to measure, data to analyze and campaigns to optimize for the right keywords. Consider the following questions that you have to answer before you begin with your PPC campaign:

  • What type of PPC advertising is relevant for my business? Google ads, Facebook Ads, Google maps ads, etc.
  • What keywords will generate high-quality leads for my business and how do I optimize for them?
  • How much cost per click or cost per lead is acceptable? How do I track such leads for measuring if my campaign works or not?

These and many other questions have to be answered before one can begin a PPC campaign. I am sure you can see why you may need someone that eats, sleeps, and breathes PPC to take care of it for you.

Our PPC team is ready to help you through the complex maze of PPC advertising. All you gotta do is reach out to us.

5. Social Media Marketing

No profession or business is too boring for social media. Even the most boring businesses can manage to look interesting and relevant on social media if done properly.

So how do you get started with social media marketing?

This begins with an obvious “be active on social media channels,” but have you thought about what to do while active?

While active on social media channels, talk less about your brand but more about your customers or target audience. Surprisingly, as humans, we like to talk about “me”. That’s actually not surprising.

There are a few things you can do to engage, equip and empower your fans on social media.

  • Run a giveaway or contest of a gift card or even cash price
  • Offer free teeth whitening for x number of customers
  • Take your audience with behind the scenes videos

The idea here is to show your brand’s human side. While your patients may not be counting down the days to their next cleanings, they can at least look forward to seeing some friendly faces when the time comes. 

Dental Lead Generation Taken to the Next Level With DNHQ

Digital Nomads HQ - Digital Marketing Agency

If you need help with SEO or Google ads, or social media marketing, we’re here for you. We can deliver a stellar strategy that will drive qualified traffic to your website and convert those visitors into customers.

If this sounds like something that interests you, reach out today! We’ll be happy to answer any questions about our services and if they would work well with your business goals too.

Our experts are ready and waiting to offer their expertise on how best to leverage the power of digital marketing for your dental business today.

Lee

Lee

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