There is no shortage of online marketing ideas out there, but many contractors neglect them because they believe that either they aren’t necessary or don’t work well for their company.
The right contractor marketing strategy can help you fill your calendar with new clients and get the word out about your company’s services.
To help with this, we’ve compiled 11 contractor marketing ideas that you can use to drive more business and grow your contracting company!
Ready? Let’s dive right in.
1. Create a Modern and Simple Website
While you may still be getting leads from your traditional marketing tactics, more and more people are turning to the internet for services, which means you may be leaving revenue on the table if you don’t take advantage of this modern marketing tactic.
A website is like your digital storefront. First, it makes your business look professional and adds credibility to your contracting business. Second, it gives customers another way to learn about your company and what you have to offer. Third, and most importantly, a website allows you to capture leads and drive sales that can turn into more profit for your business.
To design a website from scratch may sound intimidating at first, however, it’s not as hard or expensive as you may think. You can either create one for yourself if you’re feeling up to it or you can have a professional website designer, like us do it for you at affordable pricing.
Should you decide to do it by yourself, the following tips will come in handy to set you up for success:
- If SEO will be your primary means of traffic (see next section), then it’s best you design your website with WordPress CMS rather than DIY website builders like Wix or Squarespace. While there is nothing wrong with these drag-and-drop website builders, however, the truth is that their SEO features are not as robust as those of WordPress.
- Using WordPress doesn’t mean you’ll have to learn how to code. In fact, you can build a custom website from scratch without ever touching a piece of code. There are plenty of themes and plugins (free and paid) that will let you easily customize your site to how you’d like it.
- Choose a name for your website that is related to the service you offer. For existing business businesses, first you may have to check if the domain name is available for your business name. Namecheap or Godaddy are some of the services you can use to find a domain name for your business.
- Next, you want to design a logo and brand colors for your contracting business. You can use free logo markers like this one offered by Looka or Shopify. Alternatively, you can skip the trouble and have us design you a custom logo for your business.
- Lastly, don’t be shy to see what your competitors are doing and draw some inspiration from their website, logo, pages, etc. Competitor research and analysis can be a great source of inspiration and ideas for your business.
2. Use Search Engine Optimisation (SEO) to Drive Valuable Traffic
Once your website is up and running you want to put it in a position where customers can find you. One of the best ways to do this is through SEO.
SEO is a technique that improves your website’s performance on search engines, such as Google or Bing. This will place your contracting business higher up in searches for relevant keywords so more people will come across your site.
Learning to create a website on your own is one thing, however, learning the tricks and techniques of SEO is a whole other beast. The good news is that Digital Nomads HQ’s SEO services can successfully rank your website to the top of search engines so you can drive more traffic and generate more leads to grow your contracting business.
Our process begins with finding relevant keywords for your contracting business. Next, our team will create content that targets these keywords. Finally, we will optimise your pages and build links to help the pages rank higher.
Wish to do it yourself? No problem. Here are a few tips on how to help improve your search visibility:
- First, it’s important that your website meets the technical requirements of modern search engines. This is called technical SEO. At the most basic level, this makes sure that Google and other search engines are able to find, crawl, render and index your pages on your website. See this article by Brian Dean on ways to set your site up technically.
- When writing content, always optimise it with the relevant keywords your target audience are searching for. Begin with keyword research so your articles are targeting the queries that your audience are searching for. There are plenty of free tools like Google Keyword Planner or Keyword Everywhere to find relevant keywords. If you have a little bit of budget, you can use SEMrush or Ahrefs for more comprehensive keyword research features.
- Once you find relevant keywords, it’s now time to write SEO-friendly content. This includes things like including the main keyword in your content, title tag, page URL, H1 & H2 subheaders, adding internal links, using synonyms and related keywords, etc.
- Lastly, and the hardest part, content promotion and link building. The truth is, if your website doesn’t have any backlinks it’s likely that you’ll struggle to rank for your relevant keywords. There are plenty of link-building techniques out there but you don’t have to use all of them at once. Try one or two that may work for your contracting business.
3. Add Your Business to Local Directory Listings
This is one of the most overlooked methods of not only getting hot leads for your business but also as a source of high-quality links for your local contracting business.
How does this work?
For example, when you search for “electrician Brisbane”, Google will spit out a set of 3 local businesses (called a map pack) in the search results.
Google pulls this info from the Google maps and Google My Business listing. The good news is that you can add or claim your business listing for free. Claiming your business listing and updating the info will give your business a good chance of starting to rank on the local pack (or map pack) but also when someone searches for a business like yours in Google maps.
Google My Business is one of many local business directories that can generate traffic and leads for your business.
For example, if you scroll further down on the search results for “electrician Brisbane” you’ll notice a few other local business directories that list “top X electricians in Brisbane” or “X Best electricians in Brisbane”. These are directories that list local businesses like yours.
These sites generate hundreds of thousands of traffic of people looking for local businesses like yours. So you’d be missing out on great sources of leads if don’t add your business to these free local business directories.
These sites generate thousands of Here are of the most popular local business directories you can list your business for free:
Depending on the type of your business, the listings may differ but one thing is constant – these directories can help you find more customers for your business.
The best place to start is with your Google My Business listing.
Perform a search for your business name in the search bar. If it shows up in the search results (use the address to confirm if it is indeed your business), then claim the listing instead of creating a new one. However, if your business is not showing up in the results, you can create a new listing for your business.
Next, you’ll need to verify your listing so Google can be sure that your business operates at the said address.
You can choose amongst a few verification methods. Once your business is verified you’ll now have access to your GMB listing and you can update and optimise your listing with contact details, address, photos, services, etc.
4. Get More Leads With Pay-Per-Click Advertising
The other alternative for generating leads is through pay-per-click advertising (PPC). However, unlike SEO, PPC is not free.
Back to the example of “electrician Brisbane”, above the “map pack” fold results, you’ll notice Google ads of electric contractors such as this one below:
The best part about this kind of advertising is that it can generate immediate and relevant traffic to your website, and thus more potential leads for your business.
The downside, as mentioned already, is that it’s not free, and if not set up correctly you can lose a lot of money with little to nothing to show for it.
Alternatively, if you have a little more budget, you can get in touch with our pay-per-click ads management team to help you set up and run your PPC advertising.
5. Connect With Your Leads Through Social Media
Even if you don’t have much time to spare, make sure to maintain an active presence on at least one of the following platforms: Facebook, Twitter, Instagram, Pinterest, or LinkedIn.
Each of these social media sites has its own unique features and target audience. As such, it’s important that you understand your customer personas.
For example, if you’re a home designer or remodeling contractor, then a visual platform like Pinterest may be a good social media platform for you. However, if you’re an electrician Pinterest may not be the most ideal for your business but Facebook may be your best shot.
Once you’re set up your business on social media, remember not to be salesly. Instead, engage the users in meaningful and helpful ways rather than talking about your brand or product all the time.
Share content that is helpful. Share behind-the-scenes pictures or videos of your business. Offer free giveaways and run contests. These are some of the things you can do to personalize your brand and build a relationship with your audience.
For help with social media management, reach out to us for a quick strategy call.
6. Nature Leads Through Email Marketing
To be effective with email marketing first you have to know how to get more of your customers to subscribe to your newsletter.
The lead generation tactics we’ve discussed above, besides generating traffic and customers for you, can also be a rich source of email subscribers for your newsletter.
Here are a few ways you can encourage your customers to subscribe to your newsletter:
- Add a newsletter signup to your pages with traffic. Pretty obvious huh? If you want more subscribers, make it easy for them to signup
- Entice with freebies and discounts. Because people’s emails are important to them, it’s only natural that they’d want something of value in return in exchange for their emails.
- Add signup option to your social media account. Another way of making it easy for your customers to signup for your newsletter.
Lastly, and most importantly, make sure your newsletter contains helpful content 90% of the time. It goes back to what I shared earlier that don’t be too salesly. Keep it mostly educational with a few transactional emails, or sections of the email, once in a while.
Contractor Lead Generation Taken to the Next Level With DNHQ
When it comes to lead generation, contractors have a lot of options. The best way to generate leads is by using some, if not all, of the lead generation tips we’ve shared in this article.
For help with any one of these areas or for an overview on how they can all work together seamlessly as part of your overall contractor lead generation strategy, schedule a free strategy with one of our experts today.