SEO Competitor Analysis: Importance, Benefits and Tips

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SEO Competitor Analysis: Importance, Benefits and Tips

SEO Competitor Analysis: On a search engine results page, 67% of all clicks go to the first five organic results, making search engine optimisation all the more important!
The first step in ranking your site on google is through competitor analysis. This helps you understand how your competitors are ranking as well as identify the opportunities that they are missing out on!
SEO competitor analysis works as a powerful research strategy in helping your website rank higher, increase traffic, and earn more conversions
Your competitors are a treasure trove of information that helps you develop your SEO strategy and improve your website’s organic traffic.
Performing An SEO Competitive Research Analysis Allows You To:

  • Learn what works and what doesn’t.
  • Find and capitalise on competitors weaknesses.
  • Find and replicate competitors strengths.
  • Helps prioritise SEO and content marketing tasks
  • Identify the type of content that draws users and competitors

SEO Competitor Analysis: Importance, Benefits and Tips

What is An SEO Competitor Analysis?

A competitive analysis analyses your competitor’s most important SEO metrics. This involves researching the links, keywords and content used by your competitors.
This provides you with various unique opportunities- analysing your competitor’s goals and deciding if it is something you should be doing as too as well as identifying opportunities that they have missed and you can take advantage of.
It is always beneficial to keep an eye on your competition and any major market shift, as these will help you adapt and take advantage of new opportunities to grow and rank your website.

A competitive analysis analyses your competitor’s most important SEO metrics. This involves researching the links, keywords and content used by your competitors.  This provides you with various unique opportunities- analysing your competitor’s goals and deciding if it is something you should be doing as too.  Or identifying opportunities that they have missed and you can take advantage of.  It is always beneficial to keep an eye on your competition and any major market shift, as these will help you adapt and take advantage of new opportunities to grow and rank your website. lady at apple computer

SEO Competitor Analysis: Importance, Benefits and Tips

What Are The Benefits Of SEO Competitor Analysis?

Instead of having to guess what keywords to target, content to create or links to build, with competitor analysis you can see what is working for others and build on this success.

Improves Your Link Profile

Link building is an important practice any SEO strategy. Quality backlinks help a website ranked higher on search engine result pages.
You can never have enough of credible backlinks to help improve your visibility and this is where an SEO competitive analysis can help you out. Simply checking the backlinks of your competitors will help you determine which links help them to rank in SERPs. With this information, you can then to start building your successful backlink campaign!

Reinforces Your Keyword Strategy

Finding the right keyword and using it correctly is important for any business if you want to increase the organic traffic to your website. Through SEO competitive analysis you can study the keywords which help your competitor to generate more traffic through search engines.
Moreover, you will not only be able to find the keywords which receive most hits but you will also be able to understand how these keywords are being used by your competitor to generate new blog ideas. This combined knowledge can then be utilized to optimize your existing and future content, while also incorporating them in your paid campaigns.

Analyse The Mindset of Your Competitor’s Client Base

Every SEO strategy and practice that a business implements often revolves around its clients. Through analysis of the mindset of your competitor’s client base will help you identify practices and strategies that are used to attract these customers.
Performing an in-depth SEO audit of your competitor and trying to understand their practices and strategies will help you develop your own. Taking advantage of this information as part of your SEO strategy will help expand your audience.

A competitive analysis analyses your competitor’s most important SEO metrics. This involves researching the links, keywords and content used by your competitors.  This provides you with various unique opportunities- analysing your competitor’s goals and deciding if it is something you should be doing as too.  Or identifying opportunities that they have missed and you can take advantage of.  It is always beneficial to keep an eye on your competition and any major market shift, as these will help you adapt and take advantage of new opportunities to grow and rank your website. laptop and iphone

SEO Competitor Analysis: Importance, Benefits and Tips

4 Tips To a Successful SEO Competitor Analysis

Identify Competitors.

Before you are able to do a competitor analysis, you first need to identify who they are. These are the websites that are competing for our desired keywords in organic search. The easiest way to find direct competitors is to look up what your business provides and see who else offers the same product.

What Keywords Do Your Competitors Rank for?

Much of your competitor’s SEO capital lies in their keyword ranking.
The biggest opportunity to take advantage of is the keyword gap. These are valuable keywords in your niche or industry that your competitors rank well for, but you do not. After keyword research and identifying these keywords, you are able to update and adjust your strategy accordingly. This can involve adding them to existing content, creating new content, refining on-page elements and building quality backlinks.

Identifying Backlinks.

As an important element of any SEO strategy, high quality and trustworthy backlinks from referring domains help build your website’s authority. Much like keywords, analysing your competitor’s backlinks and taking advantage of your backlink gap will ensure you are using all possible resources to rank your website.
The key to building a successful backlink profile is ensuring these links come from websites that are trustworthy and are within your industry or niche.

 Consider Your Competitors Value Proposition

An important question to ask is: What are competitors offering/saying that I am not? This is often found on the homepage of their website. This often details why customers should pick their products and services over others.
By considering this information, you are able to identify and come up with a compelling message for your audience.
A competitive analysis analyses your competitor’s most important SEO metrics. This involves researching the links, keywords and content used by your competitors.  This provides you with various unique opportunities- analysing your competitor’s goals and deciding if it is something you should be doing as too.  Or identifying opportunities that they have missed and you can take advantage of.  It is always beneficial to keep an eye on your competition and any major market shift, as these will help you adapt and take advantage of new opportunities to grow and rank your website laptop on desk

Let Us Help Rank Your Website!

After having reviewed competitors’ sites and analysed their SEO strategies, it is time to applying this information to strengthen your content, increase your SERP ranking and boost organic traffic!
Search Engine Optimisation is critical to your website’s success! and performing an SEO competitor analysis will only serve to strengthen your optimization efforts. Once you know how similar organizations achieve their high rank, you can use this knowledge to inform your strategy and quickly boost your website’s ranking.
Whether you’re just starting out with your online business or you’re pivoting your SEO strategy to be more competitive in your online market, learning how to do SEO competitor analysis effectively is one of the most important aspects of any SEO campaign.
Do you need help with comprehensive Competitor Analysis? Our industry leading team of digital marketing and SEO specialists can help. With proven results, we are your trusted digital marketing agency!
Call us on 1300 633 100 or complete the form below to learn more today!

Contact DNHQ Today!

Have customers find your business! Fill out our contact form below, and one of our awesome team members will get in touch! From SEO to Google and Facebook ads and even web design, Digital Nomads HQ are your local digital marketing experts on the Sunshine Coast.

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